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Manhattan, New York Join the Society of Marketing Professional Services New York Chapter (SMPS-NY) for a panel discussion, “Public Relations and Digital Marketing Please join us.th cent
The panel included Caroline Saba, Vice President of UpSpring, Beth Miller, Vice President of Communications, STV, Susan Fernandez, Vice President of Digital Marketing, UpSpring, and Ann Marie Martin, Editor-in-Chief of i+s Magazine. included. . The panel will be moderated by Nathan Reyna, media relations and content specialist at Avison Young and immediate past president of SMPS-NY.
Pre-registering for tickets costs $65 for SMPS-NY members and $85 for non-members.
This panel will feature insights from renowned public relations and digital marketing experts. Additionally, participants will gain perspectives from respected editors of renowned architecture and design publications. Together, panelists will consider how effective public relations and digital marketing strategies can help architecture and design firms build a positive image and establish unwavering trust and credibility with potential clients. Masu. We’ll delve into innovative ways to employ these strategies to promote your company’s services and ultimately increase brand awareness.
“Public relations and digital marketing are essential components of building a reputable and trusted brand in the competitive AEC industry,” said Olivia Farquharson, president of SMPS-NY. “This panel discussion will provide our members with practical insights and strategies to increase their companies’ market presence.”
This panel discussion will provide participants with a comprehensive understanding of the strategic role of public relations in establishing and fostering positive relationships with various stakeholders. Participants will learn about the transformative power of storytelling to create positive brand awareness and exposure, and how to effectively combine it with digital marketing efforts to create a more influential presence in the market.

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