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In a moment of triumph for the Faculty of Business Administration, Lena Çavuşoğlu, assistant professor in the Faculty of Marketing, took home the coveted Best Picture Award at the esteemed Association for Consumer Research (ACR) 2023 Conference. Çavuşoğlu’s notable short films, face valuecaptured the hearts and minds of the participants and won the top spot among extraordinary candidates.
face value This work is a poignant exploration of the experiences faced by disparate consumers within a marketplace. With a keen eye for societal norms and expectations, Çavuşoğlu’s films delve into the challenges faced by people who are often marginalized by idealized standards of beauty. Through its compelling story, the film not only shines a light on underrepresented people, but also calls for broader societal awareness of their struggles.
The film’s impact extends far beyond the screen, serving as a catalyst for innovative consumer research in this important area. By insisting on equality of face, face value It challenges viewers to reconsider their own perceptions and biases, fostering a more inclusive, understanding and empathetic society.
Cavusoglu collaborated on this project with Professor Russell Berg of York University in Toronto, Canada. Their joint efforts not only won accolades, but also sparked meaningful dialogue and reflection within the academic community.and face valueCavusoglu not only secured a place in ACR’s history, he sparked powerful conversations about the importance of embracing diversity and inclusion in our daily lives.
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