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San Diego State University has appointed Ayo Taylor-Dixon as associate athletic director for strategic communications and brand advancement.
In her role, Taylor-Dixon will oversee the Aztecs’ marketing, media relations, social media and video broadcast areas, while working with all revenue-generating departments, including the Aztecs club, legends and box office, according to a statement. It turns out.
Taylor-Dixon will serve as one of five deputy ADs under SDSU Director of Athletics John David Wicker, as well as the primary administrator responsible for SDSU’s JMI sports partner relationships .
Taylor-Dixon comes to SDSU after spending the past six years as the senior associate athletic director for external affairs at Georgia Tech. In that role, he oversaw Georgia Tech’s public relations, initiatives and fan experience operations, as well as serving as administrator for several sports. Taylor-Dixon also has experience overseeing ticket sales and operations, licensing, branding, sponsorship and broadcasting.
“We are excited to welcome Ayo to Mesa,” Wicker said. “He arrives at a dynamic time for the department, and I am confident he will be able to leverage his years of experience to capture the momentum of this moment and creatively make it special for our student-athletes, coaches, staff, alumni and fans.” I look forward to changing it.”
“I am grateful for the opportunity that JD and the search committee have given me,” Taylor-Dixon said. “San Diego State University’s outstanding programs demonstrate its dedication to providing a great experience for its student-athletes. My family and I are excited to become a part of the Aztec Tribe and fully immerse ourselves in this community.” I look forward to contributing to the continued growth and development of this program.”
Taylor Dixon comes to Georgia Tech from the University of Minnesota, where she served as Senior Associate AD for Fan Engagement from March 2016 to August 2017. At the University of Minnesota, he oversaw marketing for the Golden Gophers and membership research for experiential game-day season tickets. , game day customer service and licensing operations.
He also served as president of the National Association of University Marketing Administrators from 2017-2018.
Prior to his 17 months at the University of Minnesota, Taylor Dixon served as senior associate athletics director at the University of Northern Colorado (2014-2016), senior associate athletics director at the University of South Florida (2006-2014), and the University of Evansville. I served as an assistant. He was Director of Athletics (2002-2006).
He graduated from Stephen F. Austin State University in Nacogdoches, Texas, with a bachelor’s degree in business administration in 2000 and a master’s degree in interdisciplinary studies with an emphasis in business, communication, and kinesiology in 2022. Obtained.
Aviation Digital Marketer Wins “40 Under 40” Award
King Schools, a San Diego-based flight training school, has been named one of the 2023 40 Under 40 Awards by the National Business Aviation Association, according to Samuel Golden, the company’s content and marketing manager. Announced. NBAA announced. launched the award in 2018 to recognize young people who are “driving meaningful change and great results across all areas of business aviation.”
Golden, 32, oversees the King School’s digital advertising and social media programs. According to the company, “Since he took over these functions in 2019, The King School has seen a dramatic increase in social media engagement, particularly in our commercial pilot ground school and test prep courses, which has seen an increase in market share. did.”
“Pilots have turned to King School for 50 years to pass their FAA exams and for pilot training,” said John Dowd, King School’s vice president of marketing, who appointed Golden. , are part of a new generation of technically proficient and digitally savvy young pilots who are ensuring the future of The King School.
“Samuel is part of a team that uses video and social media to share courses and explore the potential of virtual and augmented reality in AI. He interacts with thousands of people in the pilot community. , helping them make pilot training decisions. He is a true aviation marketing expert.”
The King School said the NBAA considered more than 600 entries for its award. Mr. Golden, who received the award in the marketing category, holds Advanced and Instrument Ground Instructor and Remote Pilot certificates in addition to single-engine ground certificates and instrument ratings in commercial aircraft.
San Diego AMA now accepting entries for the Sandy Prize
The San Diego Chapter of the American Marketing Association is accepting entries for the second annual Sandy Awards.
According to the AMA, Sandy’s will recognize the best marketing campaigns and communications created by agencies, consultancies, businesses, educational institutions, nonprofit organizations and university students during the 2023 calendar year.
Categories include branding, cause marketing, content marketing, digital marketing, event marketing, experiential marketing, influencer marketing, integrated campaigns, public relations, SEO, social media strategy and implementation, video, website and marketing innovation. Masu.
Deadline for entries is March 2nd. The deadline for entries with discounted admission is February 2nd. Find out more online. The awards will be presented on May 2 at the Town and Country Resort Hotel in Mission Valley.
The AMA said there will be more opportunities to win awards at the 2024 Sandys, including silver and gold awards, Marketer of the Year awards and Best of Show awards. In 2023, just 18 awards were awarded out of 134 entries submitted by approximately 70 different organizations.
“Stand Against Jewish Hate” commercial to be aired during Super Bowl
The Foundation to Combat Anti-Semitism, a non-profit organization dedicated to ending hatred against Jews in the United States, announced that the Foundation to Combat Anti-Semitism, a nonprofit organization dedicated to ending hatred against Jews in the United States, will broadcast a February 11 television show on CBS to raise awareness of the rise in anti-Semitic incidents. For the first time ever, a Super Bowl television commercial will be aired during the broadcast. October 7 attack on Israel by Hamas terrorists.
The 30-second spot will continue the estimated $25 million #StandUpToJewishHate campaign, which began in March 2023. FCAS was founded in 2019 by Robert Kraft, CEO of Kraft Group and billionaire owner of the New England Patriots NFL football team.
The Super Bowl spot will include the advocacy group’s blue square symbol to represent the disparity between America’s small Jewish population and the large number of religion-based hate crimes against the population.
“The level of hatred against Jews and all forms of hatred across our country is at an alarming rate, and we must rise up and take urgent action now,” Kraft said in a statement. “For the first time, FCAS will air an emotional ad during the Super Bowl, football’s ultimate championship game that brings together people of all backgrounds, to explore how people can stand up to Jew hatred and find out more. Here’s an example of how to encourage people to join the fight against Jew-hatred: Everybody Hates. ”
The foundation says Google searches for the phrase “kill Jews” have increased by 1,800 percent in the past three months.
FCAS will reportedly not be the only television ad from an advocacy group to air during Super Bowl V. “He Gets Us,” a $100 million campaign from the Servant Foundation, is the second consecutive Super Bowl campaign with a message about Jesus Christ and the restoration of Christian faith and values, according to advertising industry news outlets. It is said that he plans to return to television broadcasting.
It is estimated that a 30-second ad during the Super Bowl telecast will cost approximately $7 million. The game, which will be broadcast on CBS, is expected to reach more than 100 million viewers.
Rick Griffin is a public relations and marketing consultant based in San Diego. His MarketInk column appears every Monday in the San Diego Times.
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