Mays Business School marketing professor receives 2024 SEC Faculty Achievement Award

Dr. Leonard L. Berry, Distinguished Professor of Marketing at Texas A&M University’s Mays School of Business, has been named the recipient of the university’s 2024 Southeastern Conference (SEC) Faculty Achievement Award. This honor recognizes Berry’s extraordinary achievements in research and scholarship.

Berry is one of the pioneers of services marketing in the marketing field. His accomplishments made him the second individual to win each of the “Big Four Marketing Awards.” In addition to winning numerous teaching awards, Berry is also the most highly cited faculty member in the Texas A&M University System, with as of February 16, 2024, he has 249,923 citations on Google Scholar. I am. Throughout his career, he has co-authored the following books: 10 books, including the best-selling book “Mayo Clinic Management Lessons.”

“Dr. It’s a field that has had an impact,” said Dr. Nate Y. Sharp, dean of the Mays School of Business. school. “He is also an outstanding educator, encouraging his students to establish their own academic journeys and expand their personal horizons through application, research and innovation.”

First presented in 2012, the SEC Faculty Achievement Award represents the pinnacle of academic achievement and highlights the critical role educators play in advancing the mission of the SEC and its institutions. “The SEC Faculty Achievement Awards provide an annual opportunity to recognize and encourage the work of outstanding faculty on campus,” he said, SEC Secretary Greg Sankey. “While we honor the contributions of his 14 individuals, we know they are representative of his entire SEC faculty.”

To qualify, faculty members must have achieved the status of full professor and have an exceptional teaching record, particularly at the undergraduate level, and nationally or internationally recognized scholarship. Recipients receive an honorarium from the conference and are candidates for their respective universities for the SEC Professor of the Year Award, which is presented at the annual SEC Awards Dinner in Destin, Florida.

Berry is the 12th Texas A&M faculty member and the second Mays faculty member to receive this honor. Dr. Stephen McDaniel, Maze’s marketing professor, was honored in 2014.

Berry holds bachelor’s and master’s degrees from the University of Denver and a Ph.D. He graduated from Arizona State University and joined Texas A&M in 1982 as founding director of the Mays Retail Research Center. He continued in this role until his 2000 year.

When he joined Mays, the fields of service marketing and service quality did not exist. Marketing faculty were not aware of the different challenges in marketing tangible products such as automobiles and food and marketing intangible services such as transportation and health. Nursing care and communication. Berry’s research, along with his two colleagues in Maze Marketing, A. Parasuraman and Valerie Zeisaml, and a small group of other researchers around the world, has begun to change this view.

A developmental sabbatical at the prestigious Mayo Clinic in 2001-02 marked a turning point in Berry’s career. He then shifted his research focus to pioneering service quality improvement research in the medical field. His healthcare research has been published in numerous prestigious medical journals, including Mayo Clinic Proceedings, Annals of Internal Medicine, Journal of Clinical Oncology, and Journal of Oncology Practice.

Mr. Berry continues to work with Mayo Clinic, Henry Ford Health, Gundersen Health System, ThedaCare, and Bellin Health System on improving health care services. He is also a senior researcher at the Institute for Healthcare Improvement, which researches improving cancer care services for patients and their families, and an adjunct professor at the Faculty of Health Sciences at the University of Southern Denmark.

Over the years, both Texas A&M and Mays have recognized Berry’s professional contributions. He received Texas A&M’s Teaching Achievement Award (1990) and Research Achievement Award (1996 and his 2008). This is the highest honor bestowed on university faculty. Mays’ School of Business presented Berry with a Lifetime Achievement Award for research and scholarship in 2015.

Berry also holds the MB Zehr Chair in Retail and Marketing Leadership and is the university’s Distinguished Professor of Marketing, Regent Professor, and Presidential Professor for Excellence in Teaching.

A past national president of the American Marketing Association, Berry is a Fellow of both the American Marketing Association (AMA) and the Academy of Marketing Science (AMS).

During his career, he has received numerous awards including the 2018 Sheth Foundation Medal, the 2018 AMA William L. Wilkie “Marketing for a Better World” Award, the 2008 AMA Paul D. Converse Award, and the AMA/McGraw Award. We have received important external awards. -2007 Hill/Irwin Distinguished Marketing Educator Award. He also received the AMA Career Contributions to Services Marketing Award and the AMS Outstanding Marketing Educator Award.

Berry and his wife, Nancy, established the Leonard L. Berry Doctorate of Services Marketing at Texas A&M University’s Mays School of Business through a $1 million gift to the Texas A&M Foundation in 2021. The couple also established the Berry-AMA Book Award. Winner of Best Book in Marketing and the Mayo Clinic’s Mayberry Award for Excellence in Service.