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(Yicai), Jan. 11 — Smart Automobile, the electric vehicle joint venture between German auto giant Mercedes-Benz and Chinese automaker Geely Holding Group, will be given China marketing responsibilities to strengthen the management capabilities of its marketing team in China. The person was reinstated.
Since January 9, Mr. Yi Han has been the deputy chief marketing officer of Smart Auto and the chief executive officer of China Marketing, which is responsible for the joint venture’s marketing, sales and service operations in mainland China. Mr. Ekai says he learned from Mr. Smart.
Mr. Yi worked for Geely Automobile for more than 10 years, where he was responsible for sales and marketing of the company’s brands Geely, Volvo, Lynk & Co, and Radar Automobile. When Geely and Mercedes-Benz established Smart Auto in 2019, he was appointed as the joint venture’s head of sales for the Chinese market. He left last year to join Chinese new energy vehicle maker Xiaopeng Automobile as vice president, where he was in charge of public relations and marketing.
Mr. Yi’s return strengthens the core management capabilities of Smart Auto’s China marketing team, said Tong Shanbei, CEO of Smart Auto.
Smart Auto plans to launch its third car model targeting new market segments this year, so the company needs to strengthen the management capabilities of its China marketing team while exploring new overseas markets. , the head of a related department at Smart Auto told Yi Cai.
Considering the fierce competition in China’s new energy vehicle industry, smart auto sales have been declining for a while. In the second half of last year, the Phantom 1 sold less than 2,000 units per month and the Phantom 2 less than 1,000 units per month. The total number of smart auto deliveries in 2023, including exports, was close to 70,000 units.
Editor: Futura Costaglione
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