“You have to work at it. And as a leader, you have to have an eye for detail,” Seymour advises other marketers facing the same dilemma.
To achieve this, Mondelez offers services to monitor such claims through its Corporate and Government Affairs team, which is also very important to Seymour’s own agenda. This added a sustainability-focused team to the marketing department, which focused not only on current regulations, but also on meeting the company’s own sustainability goals, he claimed.
In September, marketer Vanessa Haller took on a new role with a full-time focus on leading ESG and Mindful Snacking Europe, and she looks forward to staying on top of regulations and changes. .
“It’s important that future marketers have a thorough understanding of health, wellbeing and sustainability legislation. So we’re investing in the people, the skills and the ability to deliver.” says Seymour.
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