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MORGANTOWN, WV (Root Press) – “Morgantown, West Virginia (January 8, 20202Four) – Apis Creative and the Morgantown Area Partnership are launching “Your Communication Matters,” a workshop series designed to provide businesses, nonprofits, and government agencies with the knowledge and tools to enhance their branding, marketing, and other outreach efforts. We will announce.
Workshops will be held on January 30, February 13, and February 27 at the Partnership Office, 265 Spruce Street, Morgantown, West Virginia.
In a three-part series, Apis Creative will provide participants with valuable insights and practical strategies to enhance their brand presence and marketing efforts. Participants will leave with a comprehensive understanding of branding and marketing techniques and tools. Create or refine your organization’s brand and create the building blocks you need to develop your 2024 marketing strategy.
Workshop details
1. Brand matters: Get noticed to win customers
• Learn what a strong brand is and how it supports your organization’s success.
• Document key elements of your brand and brainstorm development concepts.
2. Marketing is important: Gain traction to acquire customers
• Understand effective marketing strategies and how they impact your success.
• Define your audience, set your goals, and craft your key messages.
3. Implementation is key: Turn your plan into action
• Investigate brand development processes and marketing strategy execution.
• Develop an action plan for key elements of your brand development and marketing strategy.
Origin of the series
“Your Communication Matters” was originally developed for Advantage Valley, a marketing and strategic initiatives organization serving the Charleston-Huntington metropolitan area. The event was first offered to Advantage Valley customers in fall 2023, and due to its positive impact, it will be held again in spring 2024.
In its pilot run, it received an excellent 4.98-star rating from participants, with 100% giving it a glowing recommendation to their colleagues. Feedback from the satisfaction survey revealed the effectiveness of the workshop.
• “Very informative and helpful.”
• “Very professional delivery.”
• “I really liked how interactive it was.”
• “A ton of information and an opportunity to network.”
• “Great for defining your goals and digging deep into what drives your business.”
• “This gives you a sensible breakdown with your own implementation in between, giving you a lot to think about when you get home.”
Morgantown Regional Partnership and Apis Creative now offers upstate businesses, nonprofits, and government agencies the opportunity to leverage the program to enhance their branding and marketing strategies for greater success.
Bethany Hornbeck, President Apis creative, Said, “We look forward to providing more businesses and organizations with the tools they need to strengthen their communications strategies. Your Communication Matters is more than just a workshop. It’s an opportunity for growth and success in the marketplace. is.”
Event details:
• date: January 30th, February 13th, February 27th
• time: 5:00 – 8:00 afternoon
• position: Morgantown Area Partnership Office, 265 Spruce Street, Morgantown, W.Va.
• Fee: $250 for Morgantown Area Partnership members, $350 for non-members.
Registration:
• Partnership members use the code MAP workshop At checkout
• Seating is available for up to 25 people. ”
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