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PLANO, Texas, March 15, 2024 (SEND2PRESS NEWSWIRE) — Optimal Blue today announced the appointment of Sara Holtz as Chief Marketing Officer. As an experienced marketing and communications leader, Holtz has more than 20 years of career experience, including her 10 years driving change in the mortgage industry. As Chief Marketing Officer, Mr. Holtz will drive an integrated marketing and communications strategy to advance Optimal Blue’s business priorities and further expand the company’s impact.
“As the only comprehensive capital markets solution for the mortgage industry, Optimal Blue helps lenders increase profitability and operational efficiency, which is critical for America’s borrowers in realizing their dreams of homeownership.” “It plays a vital role,” Holtz said. “I am honored to join Optimal Blue, a company that has been recognized for decades for its innovation and expertise. I am energized by the opportunity to drive meaningful change for the borrowers they serve.”
Mr. Holtz joins Optimal Blue from ICE Mortgage Technology, where he most recently served as Vice President of Demand Marketing and Communications. In this role, she led a dynamic team focused on generating sales opportunities and engaging industry stakeholders. Mr. Holtz joined ICE in 2020 following the company’s acquisition of Ellie Mae. During her tenure at Ellie May, Ms. Holtz helped drive the company’s corporate communications strategy, including internal and external brand narratives.
“Sarah is a highly respected professional and her unique combination of experience makes her the perfect addition to Optimal Blue’s senior leadership team,” said Scott Smith, interim CEO of Optimal Blue. says. “She has a proven track record of leadership, and she will play a key role as we continue to expand our position as a leader in mortgage secondary marketing technology.”
Holtz was honored as a 2023 HousingWire Marketing Leader. The award is a prestigious award that honors the most creative and influential people in the housing economy.
About Optimal Blue:
Optimal Blue is the market leader in secondary mortgage marketing technology. The company facilitates transactions among mortgage market participants through its marketplace platform, actionable data, and connections with technology vendors. The platform offers a variety of features for originators and investors to automate and optimize core processes related to products, pricing, eligibility, hedge analysis, MSR valuation, loan trading, social media compliance, and counterparty monitoring. is supported. The company’s top-of-the-line products are used by 68% of America’s top 500 mortgage lenders.
To learn more about Optimal Blue’s end-to-end secondary marketing automation, visit OptimalBlue.com.
Multimedia:
Media photo link: https://www.Send2Press.com/300dpi/24-0315-s2p-opbluesara-300dpi.jpg
Photo Caption: Sarah Holtz has joined Optimal Blue as Chief Marketing Officer.
News source: Optimal Blue
Keywords: Mortgage, Sarah Holtz, Optimal Blue, Chief Marketing Officer, Mortgage Secondary Marketing Technology, FinTech, PLANO, Texas
This press release was published by Send2Press® Newswire on behalf of the news provider (Optimal Blue), who is solely responsible for its accuracy. Information is believed to be accurate but is not guaranteed. Story ID: 110028 APDF14TBLLI
To view the original version, please visit https://www.send2press.com/wire/mortgage-industry-veteran-sara-holtz-joins-optimal-blue-as-chief-marketing-officer/ .
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