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In 2011, Eric Ries published the following book: lean startup. In doing so, he popularized a concept he called MVP. minimal practical product.
The basic premise of MVP is that it’s a more efficient approach to starting a company than anything entrepreneurs have done before. Specifically, in the past entrepreneurs have spent vast amounts of time and money building the final, polished version of the product they want to sell, and once they have built the product, they are ready to launch it. I was there. companies.
Reese believed that this “perfect product” approach to entrepreneurship was inefficient. Instead, Reese taught founders to build a minimum viable product, a bare-bones version of what they wanted the product to end up being, as a means of testing and learning.
Praise where praise is due. The concept of building an MVP was a great and very important evolution in startup culture. This has definitely eliminated a ton of inefficiency and waste in the startup world.
But just because something is good doesn’t mean it’s perfect. In fact, the MVP approach to building a startup is far from perfect, as it still fosters many inefficiencies. It’s time for entrepreneurs to move beyond MVPs to more efficient and effective processes for validating startups.
To understand a more efficient process of building an MVP, let’s start by understanding why MVPs aren’t as efficient as they seem.
The inefficiency of the MVP approach for startups stems from a misunderstanding of what a minimum viable product should actually be. Many founders believe that MVP is about building the simplest possible version of your product. In other words, they believe that an MVP is a product stripped down to its bare essentials.
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