NBA Champion Kendrick Perkins joins EDLY founders to launch NILLY, the first NIL investment platform

New company offers an innovative way for investors and fans to support college athletes, giving them immediate access to NIL income potential

new york and houston, February 20, 2024 /PRNewswire/ — With a core mission of enabling, empowering and enriching student-athletes, edley and NBA champion kendrick perkins Today, we announced the release of Nilly (www.nilly.us) is a unique investment platform that allows student-athletes to leverage their name, image and likeness (NIL) to generate income faster. NILLY offers qualified investors and fans a unique way to diversify their portfolios and participate in future NIL income opportunities by investing in strategies focused on their favorite college teams and players. To do.

Perkins partners with Edly founder Chris Ricciardi He co-founded NILLY and will serve as the company’s brand ambassador. In this capacity, Perkins, who had to forgo attending college for financial reasons, will help increase NILLY’s visibility among student-athletes who want faster access to NIL’s income potential. .

“When I was a top high school player, financial reasons forced me to turn pro,” Perkins said. “If I had been able to get an endorsement from the NIL back then, I would have been able to enjoy the college basketball experience while supporting my family. Today’s student-athletes have the ability to earn money, but they often don’t take advantage of it. “NILLY provides access to structure, opportunity, and education that can set them on a course for financial success as they progress through their athletic careers. As a true partner, it opens the door to the opportunities I want.” In my day. ”

Approved student-athletes (including both registered and committed college athletes) who partner with NILLY receive an upfront license payment and additional NIL revenue over time in exchange for licensing their NIL rights to NILY. The arrangement between NILLY and a student-athlete is limited to the student’s income from NIL opportunities, not the athlete’s playing income. The athlete retains the advance payment even if she gets injured or her NIL income stops for some reason, providing protection in the event of unforeseen circumstances. Student-athletes who partner with NILLY will also receive financial literacy training in conjunction with a third-party investment advisor and will continue to receive a majority of NIL’s revenue for the duration of their agreement.

A completely new investment platform

In addition to providing a more accessible path to NIL income, NILLY offers accredited investors a unique way to invest in NIL rights. NILLY acquires student-athletes’ NIL rights in exchange for upfront licensing and ongoing revenue sharing, creating unprecedented economic opportunities for student-athletes. The proceeds are then divided between student-athletes and investors. It comes in the form of a managed account strategy managed by . Edly Advisors LLC, SEC Accredited investors who are registered investment advisors can invest in a portfolio comprised of NIL license agreements for a variety of strategies. At launch, NILLY will offer investment opportunities focused on: NCAA A strategy comprised of Division I soccer, men’s basketball, women’s basketball, and Division I athletes from a variety of sports.

“For too long, virtually everyone except the athletes themselves have profited from college sports,” he said. Chris Ricciardi, Co-founder and CEO of NILLY. “College NIL has changed that, but the NIL process is complex and student-athletes need guidance and access to resources and expert advisors to maximize their NIL earning potential. , we will make these resources available to our student-athletes. For the first time, we will be working with the power of the investment community while paying an upfront license fee for NIL rights.”

Mr. Perkins was advised on this opportunity by: Murray Capital Advisors Co., Ltd. (MCAP), an investment advisor based in Houston, Texas. “Given Kendrick’s longstanding commitment to supporting young student-athletes, we knew this was a great fit for him,” he said. Raymond Murray, MCAP CEO. “His connections and expertise will be invaluable to both our student-athletes and the NILLY platform.”

Interested student-athletes can learn more about NILLY and submit information for consideration. athlete.nilly.us. Accredited investors who wish to invest in her NIL rights for players from a particular school or team can view recruitment materials by accessing: investor.nilly.us.

about Nilly LLC

NILLY is a unique investment platform where investors can invest. name, enables athletes to take advantage of the income potential of NIL while acquiring image and likeness (“NIL”) rights. The NILLY investment strategy aims to generate investment returns by investing in a pool of her NIL rights from college-level student-athletes. NILLY offers non-recourse cash license advances to student-athletes who have the potential to generate revenue for her NIL in college and beyond.

Interested student-athletes can learn more about NILLY and submit information for consideration. athlete.nilly.us. Accredited investors who wish to invest in her NIL rights for players from a particular school or team can view recruitment materials by accessing: investor.nilly.us.

Forward-looking statements

NILLY offers qualified investors the opportunity to invest in NIL products.accredited investor” (as defined below) and those who have expressed an interest in learning about such investment opportunities. NILLY does not offer investment opportunities at this time. All prospective investors will be given future opportunities after confirmation of status and following representations: The securities, if offered, will not be registered under the Securities Act of 1933, as amended (the “Securities Act”) or any other securities laws. These securities are offered for investment purposes pursuant to the registration exemption set forth below. The exemption from the registration requirements of Section 4(a)(2) of the Securities Act and applicable state securities laws applies only to:accredited investor” as defined in Regulation D under the Securities Act. There is no public market for the securities offered.

This press release, and the information provided to prospective investors at this time, does not constitute an offer to sell or a solicitation of an offer to buy any securities that NILLY may offer in the future, and does not constitute an offer to sell or a solicitation of an offer to buy any securities that NILLY may offer in the future. Or never offered. If sold to any person in a jurisdiction where such offer, solicitation, purchase or sale would be unlawful under the securities laws of such jurisdiction.

Any securities offered by NILLY are not recommendations. we Securities and Exchange Commission or state securities commission or regulatory authority. Securities offered by Nilly are subject to transfer and resale restrictions and may not be transferred or resold pursuant to registration or exemption therefrom, except as permitted by securities laws and applicable state securities laws. Investors should be aware that they may be required to bear the financial risks of investing in securities indefinitely. Certain information contained in this press release constitutes “forward-looking statements” and “forward-looking statements” include “may,” “will,” “should,” “expected” You can identify them by the use of forward-looking terminology such as “will”, “anticipated” and “.” “estimate,” “intend,” “continue,” or “believe,” for its negation, other variations, or similar terms. Due to a variety of risks and uncertainties, actual results from actual events or the actual performance of a security may differ materially from those reflected or considered in such forward-looking statements.

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