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Hamilton-based business owner and entrepreneur Rawiri Marshall (Tuhoe, Ngāti Porou) was one of the driving forces behind retired NBA superstar Carmelo Anthony’s visit to Aotearoa in April this year.
His company, The Nook, which was founded in May 2023, aims to bring global sports celebrities to Aotearoa.
“We’re trying to come up with something a little different, and that’s athletes and how we can bring them into this country,” Marshall said. .
nba legend
Carmelo Anthony has had a career filled with impressive accomplishments and accolades. Known for his scoring ability and versatility on the court, Anthony was named to multiple All-Stars, won scoring titles and an Olympic gold medal, cementing his place as one of the greatest players in NBA history. .
Beyond his sporting accomplishments, Anthony’s philanthropy shines brightly. Even after his retirement, he continues to strive for the betterment of the community through his philanthropy. His foundation is dedicated to empowering underprivileged youth through education and sports and continues to make a significant impact in various cities. Anthony’s commitment to social justice and efforts to promote positive change embody his enduring legacy on and off the basketball court.
frontline culture
Mr Marshall said the deal was sparked by a contact with an Australian business partner, which quickly led to a visit to the US.
“It was a big deal. We were just watching an episode of MTV’s Cribs and the next day I’m ringing the doorbell at Carmelo Anthony’s house.
“It’s something he’s looking forward to. He’s made a lot of money, spent a lot of money, traveled a lot, done a lot of things, but he wants to create more meaningful memories in his life. We’re at the stage where we’re thinking about it, and we want to base a lot of it on that, around culture.”
Marshall says his passion for sharing Māori culture stems from his journey growing up in Australia, reconnecting with Taha Māori and learning Te Reo as an adult.
“I gave him the ponam and the korero behind it…and as soon as he put it on, he said, ‘Yes, I can feel it.’
“They are [celebrities] We have a huge following and platform, so how can we use that to showcase the beauty of our culture here in Aotearoa? ”
Inspiring the next generation
Marshall says a big part of The Nook’s business model is to inspire rangatahi and involve them in business ventures.
“One of our current business partners is only 14 years old,” Marshall says.
“He is learning the ropes of the business and this is his first event so we are trying to get him to believe in himself.
“He’s already a great athlete, but we’re trying to help him understand that he can be more than just an athlete.”
Anthony will be heading to Auckland in mid-April to host a speaking event at Auckland’s Great Hall, where he will talk about his illustrious 20-year career, playing alongside other legends and how he overcame all adversity.
Tickets for the event are on sale today.
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