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Shinsegae Duty Free Shop announced a marketing agreement with China Southern Airlines.
The Memorandum of Understanding (MOU) was signed on January 23rd at Shinsegae Duty Free Headquarters in Jung-gu, Seoul.Key stakeholders attended Shinsegae Duty Free Shop Representative Director Ryu Shin-yul and China Southern Airlines Korea Branch Manager Wang Xun.
The partnership is part of the retailer’s marketing strategy to attract tourists from China and Asia. China Southern Airlines has 97 million members and a fleet of 900 aircraft, and this agreement is expected to promote the global expansion of New World Duty Free and attract a diverse range of individual travelers. .
Based on the terms and conditions, China Southern Airlines members receive special benefits. Platinum members receive status. New World Duty Free Shop BlackAllow access to. VIP room in Shinsegae Duty Free Myeong-dong branch. There are also plenty of benefits such as shopping assistance and discount coupons. Incheon International Airportduty free shop, Starbucks Drink vouchers and mask packs will be extended depending on the purchase level.
Shinsegae Duty Free Shop plans to roll out these benefits from the end of February, expand mileage accumulation, and further enhance partner benefits at a later stage. This partnership marks the start of a long-term, strategic relationship between the two companies, with the retailers expressing their commitment to actively pursue further global partnerships in the future.
“With this historic agreement, we envision continuing to exchange various partner services and promote friendly relations with China Southern Airlines,” said a New World Duty Free official. Going forward, Shinsegae Duty Free is poised to actively target individual global tourists through its expanding network of global partnerships. ”
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