[ad_1]
2024/01/18
- Nissan GB has welcomed Fiona McKay as its new marketing director, effective immediately.
- Fiona will lead Nissan GB’s strategic, digital and e-commerce marketing campaigns as it accelerates its EV transformation.
- Previous experience includes various OEM marketing roles as well as senior positions in the automotive sales and financial services sectors.
Nissan GB has appointed Fiona McKay as its new marketing director, effective immediately.
Fiona, who has extensive experience in the automotive and financial services sectors, will lead Nissan’s marketing transformation in the UK, accelerating the transition to an all-electric brand by 2030.
“This is a fantastic opportunity to join a really dynamic company that does things differently and has ambitious plans for the future,” Fiona said.
“The automotive industry is experiencing rapid evolution, including electrification, evolving consumer needs, and digital transformation. So we are leading that change with one of the market leaders and making positive changes to people’s perceptions of electric vehicles. The opportunity to make an impact is enormous.”
Fiona has extensive experience leading large teams through complex organizational changes across a variety of roles in OEM product, brand and marketing. She joined Nissan from Auto Trader, where she worked as Director of Automotive Finance for three years, and RCI, where she was a Finance Partner at Nissan, where she also worked as Marketing Director for two years.
Andrew Humberstone, Managing Director of Nissan GB, added: “We are delighted to welcome Fiona to our team and look forward to working with her on a variety of exciting projects.”
“Her combination of expertise and experience in the automotive sales, marketing and finance sectors will be a real asset to our organization as we embrace the changes taking place in our industry and move our business towards future success. I guess.”
# # #
Media contact:
Martin Baintan
corporate communication manager
T: M: (+44) 07989 666412
E: martin.bayntun@nissan.co.uk
[ad_2]
Source link
