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It’s always interesting to read about the journeys of ultra-successful entrepreneurs, especially the thought processes and approaches they used to create and scale global businesses. Interest increases if the person is a two-time “unicorn” builder. (Lightning does not strike the same place twice). And if it turns out that the entrepreneur is not from the US, which is the usual suspect, but from Israel, one of the small countries in the world, perhaps for an entrepreneur from an upcoming startup hub like India. , it would be more meaningful.
Entrepreneur and disruptive innovator Uri Levin is the co-founder of Waze, the world’s largest community-based driving traffic and navigation app, acquired by Google for $1.1 billion in 2013, and also known as Moovit. He is also a former investor and director. Ways of Public Transportation was acquired by Intel in 2020 for $1 billion. He has been involved in the creation of more than a dozen start-up companies, ranging from failure to moderate success to great success.He is known for creating Israel’s first unicorn.
He has now written this book. Obsessed with the problem, not the solution: A handbook for entrepreneursis based on the experience of founding, scaling, and building Waze and other startups, and claims to be “the ultimate practical guide to starting and running a business,” virtually from idea to exit. I am. “This book also provides an inside look at the creation and sale of Waze and my second unicorn, Moovit, and the driving force that made these companies compete with industry giants,” Levine said on his website. “We have revealed the formula that
What Levine has done is organize his years of wisdom into chapters based on specific areas: Raise funds. Understand your users. Reach product market fit. Scale up; globalize. Should you withdraw or decide when to sell?
Certain readers will benefit from reading specific chapters depending on their particular stage in their entrepreneurial journey (for example, those considering raising capital may proceed to Chapter 5A on raising capital) , those looking to sell their company may proceed directly to Chapter 12 “Exit”). My recommendation is that emerging entrepreneurs can benefit more by reading this book in its entirety once and referring to specific chapters when specific problems come up in their business.
For me, this was a refreshing reminder of how defining the core problem can lead to better answers than fixating on the solution you arrive at. Many years ago business line, I wrote an article called “The Answer is in the Problem”, which emphasized the need to have a firm grasp of the problem you are trying to solve. With this in mind, Levine encourages entrepreneurs to leverage an innovation mindset to solve customer problems while continuing to improve customer experience and value.
practical tips
Each chapter contains highly practical and action-oriented tips. In fact, at the end he kindly offers Levine “Startips.” For several early-stage entrepreneurs I showed this book to, the chapters on “Understanding Your Users,” “Product Market Fit,” and “Firing and Hiring” were the most educational and helpful. In fact, the chapter on “Firing and Hiring” caused some shock because Levine speaks so clearly about the need to fire people quickly. Mr. Levine is brutally frank on his page 157: The second reason startups fail is the team’s, or more specifically, the CEO’s, ability to make difficult decisions. ”
Based on my own journey as an entrepreneur and then as an investment advisor for start-up companies, he gives me a pretty accurate perspective on the rollercoaster journey of a company: its various stages, the difficult challenges it faces. I can say that. Especially in the early years, entrepreneurs constantly struggle with crises, changing priorities, and above all, uncertainty and doubt. And there’s also the not-so-surprising reality that the only things that help entrepreneurs win are unwavering faith, grit to endure all adversity, and a deep desire to make a real impact.
handy guide
This book is easy to read, written in simple, jargon-free language throughout, is well-organized, and overall is great for newly established entrepreneurs, anyone interested in starting their journey, or anyone else. can be a useful guide for those who want to achieve their goals. To better understand the reality facing entrepreneurs and avoid being fooled by the hype around valuations and spectacular exits.
Can you say you discovered a new insight? Not so much; rather, it was an affirmation of what I had learned from my lived experience as an entrepreneur and then as an investor, advisor, and educator. Additionally, it serves as a useful reminder for businesses and entrepreneurs to remain focused on creating real value, especially for users, and to continue to have faith despite the many challenges and to , encouraging founders to move forward on what is often a lonely journey.
The reviewers are IIMA Class of 1983 alumni, entrepreneurs, advisors, and angel investors.
Check out the book on Amazon
title: Obsessed with the problem, not the solution: A handbook for entrepreneurs.
author: Yuri Levine
the publisher:Matt Holt
price: ₹460
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