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Li Ning: The leap from Olympic gymnast to global entrepreneur
From the gymnastics arena to the boardroom, Li Ning’s journey is a testament to the power of perseverance, determination, and an unwavering commitment to a dream. Former Olympic gymnast Li Ning was recently named EY Entrepreneur of the Year in recognition of her lifetime achievements, in recognition of her successful transition from a decorated athlete to a leading figure in the global sportswear industry.・Won the year award.
The leap from athletics to entrepreneurship
Li Ning founded the sportswear brand Li-Ning in 1990 after an illustrious athletic career. His experience in the sports field became the basis of his business philosophy, which emphasizes the important role of dreams, passion, courage and responsibility. Currently, Li Ning is chairman and CEO of Viva Goods, overseeing a conglomerate that includes famous brands such as Li-Ning, Clarks, and TESTONI.
Driving innovation and sustainability
Under Li Ning’s leadership, Viva Goods expanded its presence to nearly 80 countries. Our relentless focus on innovation, sustainability and cultural creativity in product design has set us apart in the competitive sportswear market. Li Ning’s vision for the brand goes beyond the pursuit of profit. He has been instrumental in integrating the philosophy of sportsmanship into business operations, thereby creating a unique corporate culture that reflects the discipline, teamwork and competitive spirit of athletics.
embody the spirit of a champion
Li Ning is a clear example of how the qualities of a successful athlete also contribute to the success of an entrepreneur. His journey teaches young entrepreneurs the importance of having dreams and passion, taking risks, and being fully committed to your endeavors. His story epitomizes how perseverance and determination developed in sports can actually lead to success in the business world. As Li Ning continues to expand his business empire, his journey is a powerful reminder of the possibilities that lie at the intersection of passion, hard work, and an unwavering belief in one’s potential.
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