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Most marketers (64.6%) work for brands that take a hybrid approach to work, with in-person three days a week being the most common arrangement.
How often should marketers be in the office? It depends on who you ask. Retailers like Boots will require all staff to work in the office five days a week from September, while companies like Gifgaff have taken a hands-off approach even before Covid-19, ensuring colleagues are the best fit for them. I am trying to work in a way that allows me to work.
Four years on from the start of lockdown (23 March 2020), more than half (54%) of marketers responding to Marketing Week’s 2024 Careers and Salaries survey say they are working more in the office than before. states that there is a growing tendency to return to Year.
A quarter of marketers want to spend fewer days in the office. In fact, two-thirds (64.6%) of companies are adopting a hybrid approach to working patterns, according to Careers and Pay Survey data.
Of the 3,000+ marketers participating, most marketers are required to be in the office three days a week (25.2%), followed by two days a week (24.3%).
Only 10.1% of marketers say their company requires them to come into the office five days a week, and 17.8% work in completely flexible organizations, leaving it up to marketers to decide how often they come into the office. Only 3.1% of companies closed their offices and implemented fully remote work.
We publish in-depth analysis breaking down data by gender, age and company size, explore how marketers feel about tomorrow’s changing working patterns, and publish more news and features. intend to do something.
Marketing Week has published a series of exclusive news and features based on the findings of our 2024 Careers and Salaries survey, including the impact of skills gaps and ageism in marketing. Click here to see all the content we’ve published so far.
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