[ad_1]
‘Break Point’ Season 2, released on January 10th on Netflix NFLX, will see cameras follow American tennis star Tommy Paul and his girlfriend Paige Lorenze at a pop-up event in New York City ahead of the event. Marvel at the lines of fans milling around. The beginning of the 2023 US Open. However, the fans did not support Paul. They were there for her collection of special edition tennis-inspired apparel for Lorenze and her Daily Boy brand.
Lorenze, who launched the brand in 2021, has become a brand in her own right and is considered an influencer in the tennis world, but she also travels the world and goes behind the scenes of the tennis world while building her own business. The lines between tennis only are blurring as it continues to carve out a niche. Major tennis event with Paul.
Mr. Lorenze, 25, opened a headquarters in Los Angeles this month to grow as Daily Boy, appear on Netflix and produce social media content during the 2024 Australian Open in partnership with the likes of Prada and Farfetch FTCH. and 540,000 Instagram users, all of which overlapped. She tells her followers the story of tennis fashion while promoting both her personal brand and her lifestyle label.
“The brand is interested in the interplay of sport and fashion,” Lorentze told me before flying to Australia. “They see me as someone who goes to matches and creates quality content. Tennis is having its moment. I can do all these things and make the most of every opportunity. It’s a lot of fun.”
Lorentze grew up in Vermont, loved horses and trained as an alpine skier. She grew her following on social media after studying design in New York City and connecting with a circle of celebrities. But tennis wasn’t part of her early business story. She remembers growing up watching Major League Baseball on TV with her mother. And The Daily Boy started 2021 without any tennis tips. Things changed when Lorenze met Paul at the US Open. The two have been dating for more than a year and a half, and tennis has become central to Lorenze’s girlfriend’s life and business.
“I love going on tennis tours[with Paul],” she says. “Sparts has always been a big part of my identity and who I am. I’ve been a ski racer my whole life. I thrive in a competitive environment and the people[in the sport]are passionate. ” It is no surprise that Lorentze was able to combine his love for sports with business.
As her relationship with Paul deepened, she says she no longer wanted to be just a “WAG” (wife or girlfriend) and instead focused on the business opportunities presented by her high profile. “I love covering tennis on social media because it’s an exciting and great sport,” she says. “It’s really hard to travel as much as we do, but I bring a new audience, a younger audience, to tennis. It motivates me and I’m in these great places. Not only that, but I’m also able to run my own business and support Tommy. I’ve made it my job too.”
Paul says he knew from the first time he met her that she would be successful. “It’s no surprise to me that Paige has been able to grow both her personal brand and Daily Boy to where it is today. I love that Paige has been able to grow both her personal brand and Daily Boy to where it is today. “I’ve seen how hard you work, even when you’re not working,” he says. “Paige is always working and she loves what she does. She is very excited to expand her brand and watch her grow.”
Her connections to behind-the-scenes life and high profile are of interest to major brands. For the Australian Open, which begins in Melbourne on January 14, Lorenze will partner with Prada to enable it to create fashion content during the tournament. She has a deal with WME, and she plans to work with partners interested in her ability to “bring more attention to the sport.”
“Going to these games inspired me to work with fashion brands and dress up for games,” she says. I love going out and being sporty, but I also love being fashionable. If it wasn’t for tennis I wouldn’t be dressing up and I’m grateful for that. It sparked a love for the intersection of sports and fashion. ”
During the four major tennis events of the year, her social media engagement triples, giving her a unique calendar to base her business on. From her work with the likes of Prada to the excitement of her 2023 Daily Her Boy pop-up in New York, her ability to draw information from outside of her traditional tennis fans giving her her unique perspective.
“I can do more than just be a WAG,” she says. “It’s exciting, it’s motivating and there’s always something new. We’re already participating in these tournaments, but we want to contribute to tennis in a positive way and encourage other women (on tour). We hope to inspire others to take advantage of our unique lives and our platform.”
Paul says he is proud of her for her hard work. “Her events motivate me,” he says. “I love having a partner who is so hardworking and positive. It’s contagious.”
Lorentze, who now lives in Connecticut, continues to develop Dairy Boy, which was originally named to encourage people to live simpler lives rather than mindlessly following internet trends such as going dairy-free. and currently features both apparel and home collections. She hopes to see even more connections between her brand and sports. Following the success of her 2023 pop-up, Ms. Lorenze is expecting more slam-inspired collections this year, and she’s already planning another event in New York.
“I was actually in New York for the US Open, so it was in line with my personal brand and was pretty cool,” she says, adding that it was a great opportunity to meet fans face-to-face and find inspiration in tennis. The looks I got were always the first to sell out. “We plan to expand it even further and provide a really great experience for our customers.”
“My fashion week is a grand slam,” she says. Netflix noticed. So is Prada. Tennis is helping Paige Lorenze build her brand.
follow me twitter Or LinkedIn.
[ad_2]
Source link
