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Beirut, January 22, 2024 /PRNewswire/ — Puck, a global brand with a purpose and part of multinational dairy company Arla Foods, today aims to empower five entrepreneurial women from five different villages in India. announced the launch of the initiative “Selfless Shelves.” LebanonBy providing shelf space in Carrefour stores to sell locally sourced, handcrafted produce known as ‘mune’ packaged in glass bottles from recycled packs. These jars highlight each woman’s heartwarming story and aim to support their families with the income they earn. The artisan products sold by these five women include delicious delicacies such as makdus eggplant, za’atar, dried orange bitter peel, sumac, and pumpkin jam, and are now on the shelves of some Carrefour branches. Available. Lebanon start from January 22, 2024.
Pak launches ‘Selfless Shelves’ initiative to empower Lebanese women entrepreneurs
Pak is launching this initiative in view of the economic crisis. LebanonAs noted in a UN Women report, this has resulted in a staggering 63% of women being unemployed. This is especially prevalent in remote areas. Lebanon Where job opportunities are at an all-time low.As a result, women around the world Lebanese Villages have relied on selling “mune” to local communities as a means of earning basic income. Puck noticed that women were taking the initiative to support their families and decided to encourage them to continue pursuing income in their home countries by providing jars and shelf space for their products. I decided.
Yahia Adel Z AlSharif, Head of Arla Foodsexpressed his enthusiasm for the campaign, saying: “Pak’s active commitment to sustainable consumer behavior across communities aims to create positive change at a socio-economic and environmental level. Through ongoing campaigns, Pak It’s inspiring to see people taking steps to encourage mindful habits by supporting and empowering glass bottles. Lebanese A local, women-led craft business. ”
And this is just the beginning. Puck understands the importance of women’s empowerment in society, and the ‘Selfless Shelves’ initiative is a pilot for further programs that the brand plans to roll out in the future. We announced that we will continue to take conscious measures to improve our performance. We offer healthier products, a variety of products, and inspiring recipes.
Photo: https://mma.prnewswire.com/media/2321415/Puck_Selfless_Shelves.jpg
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