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February 2, 2024 – Attorney General Michelle Henry announces that Pennsylvania will seek Publicis Health to recover damages caused by the marketing company’s collaboration with Purdue Pharma and other companies that contributed to the opioid addiction epidemic. announced that it has participated in a $350 million national settlement with
Pennsylvania is expected to receive $15.7 million from the settlement, which will be donated to the state Office of Drug and Alcohol Programs for opioid reduction services in the state.
This funding stream is separate from and in addition to national settlements with opioid manufacturers and distributors, which were led by the Attorney General’s Office. These settlements are expected to bring an estimated $1 billion to Pennsylvania over several years.
“Publix played a critical role in getting these deadly, addictive opioids into the hands and homes of Pennsylvanians. Purdue Pharma and others have fully exposed their addictive and other harmful effects. They helped sell and promote this drug without doing so,” said Attorney General Michelle Henry. . “This settlement supports community healing and recovery while ensuring that Publicis will no longer partner with manufacturers of opioid-based Schedule II drugs.”


“Publicis’ design and marketing helped spread misinformation that fueled the opioid crisis, resulting in addiction and death,” said Attorney General Brown. “Epidemics have taken lives and torn families apart. I will always stand up against companies that put profits above the health, safety, and well-being of Marylanders, and I will continue to stand up for the lives of innocent people taken advantage of by Big Pharma.” We will make sure that this does not happen.”
As part of the settlement, Maryland will receive $7.2 million worth of funding to help alleviate the effects of the opioid crisis.
In agreeing to the terms of the settlement, Publicis recognized the harm its actions had caused, and the company also published thousands of internal documents on its public website detailing its efforts against opioid companies like Purdue Pharma. I plan to. Publicis also agreed to stop accepting work for clients involving opioid-based Schedule II or other Schedule II drugs.
Court documents also describe how Publicis acts as Purdue’s agent of record for all of its branded opioid drugs, including OxyContin, and communicates within its private health office between patients and health care providers. It details how the company developed a sales tactic that relied on collecting data from recorded conversations. The company also contributed to Purdue’s decision to market OxyContin to providers of patient electronic health records.
Today’s filing is the latest action taken by Attorney General Henry to combat the opioid crisis and hold accountable those responsible for creating and fueling the crisis. To date, $1 billion in settlements have been reached with drug companies, distributors and others for their role in the crisis, and critical funding has been allocated across the Commonwealth to combat the scourge of opioid addiction.
The multistate group was led by Colorado, with Pennsylvania joining, and the attorneys general of every state, territory, and District of Columbia.
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