Plano-based marketing company removes breeds with breathing problems from ads after PETA complaint

For immediate release:
February 13, 2024

contact:
Britney Williams 202-483-7382

Plano, Texas – RKD Group (local (a marketing and fundraising provider for nonprofits nationwide) — is committed to not featuring these breeds in any new ads it creates. To thank RKD Group for their kind gesture, PETA will send the company a delicious vegan chocolate in the shape of a paw.

Credit: PETA

“Flat-faced dogs are intentionally bred to have life-threatening deformities that make it difficult for them to run, play, or even breathe, let alone do things that are important to dogs. is driving demand,” says Tracy, PETA executive vice president. Lehman. “PETA commends RKD Group for taking a stand against the glorification of these suffering animals and urges other government agencies, businesses and organizations to follow their lead.”

PETA says BIBs suffer from many health problems by deliberately distorting and restricting their airways, which shortens their lifespan and causes them to gasp, snore, wheeze, and struggle just to breathe. However, he points out that it’s all about achieving a certain look. The breeding industry that causes these deformities is also one of the drivers of the companion animal homelessness crisis. In this crisis, there are approximately 70 million dogs and cats in need of a home in the United States at any given time, and every dog ​​in the care is deprived of a home. Homelessness is an opportunity for adoption. Many countries, including Austria, Germany, the Netherlands, and Norway, have banned or restricted the breeding of some or all breeds with respiratory problems.

RKD Group joins a growing list of caring companies including: Rite aid, advertising council, Wieden + Kennedy, hill holiday, Ogilvyand leo burnett chicago-Companies that pledge not to use BIB images in advertising, marketing materials, greeting cards, or other consumer products.

PETA (part of its motto is “No animals should be abused in any way”) points out that all animals are someone and offers a free program to people who need lessons in kindness. We offer empathy kits. Learn more about. PETA.org or follow the group X (old Twitter), Facebookor Instagram.