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of course, coca cola‘s (KO -0.14%) The most famous drink is the eponymous cola, which comes in a variety of flavors and packages. But Coca-Cola has a brand with 200 different labels that you might not realize is owned by the world’s largest beverage company. And some of them have top names in their own category.
Coca-Cola is the best…water?
Coca-Cola operates six different beverage segments within its non-alcoholic beverage business. These include sparkling soft drinks. juices, value-added dairy products and plant-based beverages. water, sports, coffee, tea. energy drink; hot drink. And then appeared.
You probably drink or at least know some of Coca-Cola’s sparkling labels, such as Sprite and Fresca, or some of their juices, such as Minute Maid. Dasani, the world’s best-selling water brand, is also part of the company.

Image source: Statista
Coca-Cola’s business thrives on two important management principles. Coca-Cola and other iconic brands bring in cash, and new innovations bring growth. The Coca-Cola brand is still growing and represents a significant amount, but not the majority. The company needs contributions from other brands to maintain Coca-Cola’s leadership position at the top of the beverage industry.
The company introduced Dasani in 1999 and has become the world’s best-selling water brand over the past 24 years. The company also owns Smart Water and AHA.
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Dasani’s underwater leadership position is strong, although not insurmountable. Coca-Cola has an unparalleled distribution network and a powerful marketing machine that keeps Coca-Cola on store shelves and in customers’ memories, resulting in high sales and profits. The company uses its profits to fund new brands and ideas that could become the next Fresca or Dasani, and uses large amounts of cash to satisfy shareholders with its famous dividend.
Jennifer Cybill has no position in any stocks mentioned. The Motley Fool has no position in any stocks mentioned. The Motley Fool has a disclosure policy.
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