Private equity firm investing in advertising and marketing companies

”“In late December, we started receiving a lot of inquiries and communications from various companies, strategy departments, and PE asking what we represent and what our mandate is,” said advisory firm Brave. said Bob Morris, co-founder and managing partner of The Lee Group. .

William Ritchie, managing director at advisory firm WY Partners, said areas of interest for the advertising and marketing sector include digital and creative transformation, social and influencer marketing, retail media networks, sports marketing and data-driven creative. It is said to be included.

Mr Ritchie said PE buyers were looking for “profitable businesses with the potential to show growth in 2024 and emerge from weak performance in 2023”.

Chris Carle, chief business development officer at advisory firm JEGI Clarity, also said some funds are looking to add to existing marketing investments, while others are looking to add to up-and-coming companies or businesses first. He said he is planning to provide institutional funding for the project. And it will encourage the founders of those businesses to “keep standing.”

Business Insider has identified the 13 most active PE firms in this space, in alphabetical order. This list is based on deals made over the past 12 months and conversations with industry experts about which companies are seeking new marketing and advertising investments.

Representatives of PE firms either declined to comment or did not respond to requests for comment unless otherwise noted.

Have we missed any other major PE deals or active acquirers in the advertising, marketing and communications space in the past 12 months? Email Lara O’Reilly to let us know. loreilly@businessinsider.com