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Rocket Companies, Rocket Mortgage’s parent company, recently announced that Jonathan Mildenhall has been named the company’s first Chief Marketing Expert.
Mildenhall is an internationally recognized marketing leader with decades of experience and an extensive background in the world of corporate marketing. He worked for several companies in his native United Kingdom from 1993 until 2007, when he joined The Coca-Cola Company as Vice President of Global Advertising Strategy and Content. He left Coca-Cola in 2014 and moved to Airbnb, where he served as the company’s chief marketing officer for four years.
In 2018, Mildenhall co-founded the advertising consulting firm TwentyFirstCenturyBrand and became self-employed. His previous employer was a founding partner of Airbnb, along with Peloton, Pinterest, and several other companies.
What Mildenhall did was linkedin Sharing the announcement, he said that he was personally recruited by Rocket CEO Varun Krishna. Tasked with refining Rocket’s voice, he naturally took the reins of the news story, connecting his past to Rocket’s business.
“I was born into poverty in a project in the North of England, sharing a bedroom with two brothers until I went to university. For me, home ownership was just a pipe dream. I bought my first home at the age of 24. I had no idea how becoming a homeowner would affect me. For the first time in my life, I experienced a sense of dignity, pride, security, and identity that I never knew existed. Until I came to the United States at the age of 38, I had created more personal wealth through homeownership than I had throughout my career. The security of homeownership has allowed me to focus on my career and then start a family with my husband. ”
Mr. Mildenhall will become CMO on Monday, Jan. 8, and will immediately begin building a “compelling voice for all of Rocket Companies’ businesses,” Rocket Companies said.
For more information, please visit: https://www.rocketcompanies.com/.
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