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Mildenhall is an internationally recognized marketing leader with decades of experience growing brands for publicly traded companies such as Coca-Cola and Airbnb.
In this new role, Mildenhall will be responsible for creating a unified and compelling voice for all companies. rocket company All of the company’s brand marketing and communications teams report directly to him.
“Jonathan is one of the world’s top marketing minds, with a reputation for consistently delivering compelling campaigns that cut through complexity and are socially relevant.”
Mildenhall has more than 30 years of experience building and driving large, brand-focused companies. In 2018, he co-founded TwentyFirstCenturyBrand, one of the world’s leading branding and marketing consultancies. Over the past five years, the business has helped the world’s most influential companies grow their influence, including Pinterest, LinkedIn, Zalando, PepsiCo, NextDoor, and Walmart. Mr Mildenhall will continue as chairman.
“The role that Rockett plays in helping people achieve the American Dream through homeownership and financial freedom is huge and cannot be overstated,” Mildenhall said. “I am honored to have the opportunity to work with this talented team led by Varun to tell an inspiring and motivational story, creating an integrated marketing campaign that responds to the extraordinary social impact that Rocket has. That will be our mission every day. “
Before founding his own company, Mildenhall served as Airbnb’s first CMO, leading marketing through a period of unprecedented growth for the company. He and his team have helped the brand become a household name, and the short-term rental company has expanded from his 400,000 homes on the platform in just his three and a half years to his more than 4.5 million homes in 191 countries. expanded to include residential buildings. First aired by Airbnb super ball We launched into commercials under Mildenhall and forged many co-marketing partnerships with culturally relevant brands, increasing the visibility and legitimacy of our business.
Prior to joining Airbnb, Mildenhall led marketing for Coca-Cola as vice president of global advertising strategy and content excellence. He and his team took Coke’s creatives in a new direction and created the company’s global marketing campaign, “Open Happiness.” This allowed the brand to enter its most profitable period of growth in his 20 years. When he headed marketing for the Coca-Cola Company, he was named “Creative Marketer of the Year” at the Cannes Lions International Festival of Creativity.
Mildenhall, a British American, gofundme And Fanatics. He is included in Forbes magazine’s list of the world’s most influential CMOs. Business Insiders List of most innovative CMOs and winners Adweek’s Received the Brand Genius Award.
about rocket company
Founded in 1985, rocket company (NYSE: RKT)
We help our clients achieve their goals of homeownership and financial freedom through an industry-leading client experience powered by simple, fast, and reliable digital solutions. JD Power Rocket Mortgage has been ranked #1 in customer satisfaction for both primary mortgage origination and servicing a total of 21 times. For more information, please visit the Rocket Companies website or the Investor Relations website.
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sauce Rocket Companies Co., Ltd.
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