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Shannon Ryan, President of Marketing, Disney Entertainment Television, was selected as the first recipient of this award. variety Entertainment Marketing Icon Awards, which will be presented on April 24th. of variety Deloitte’s Entertainment Marketing Summit in Los Angeles.
Ryan is known for his long track record of innovative marketing and promotional campaigns during his long tenures at Fox and Disney. Ryan will participate in a Q&A with Cynthia Littleton. of variety Co-editor-in-chief after receiving the honor at the event.
“variety “We are thrilled to recognize Shannon’s outstanding achievements in entertainment marketing, a role that contributes to the continued success and growth of our industry,” said Michelle Sobrino-Stearns, CEO and Group Publisher. Ta variety. “Reaching today’s unique audiences is no easy task, and we celebrate the excellence Shannon has demonstrated throughout her distinguished career.”
Ryan is one of the industry’s most prominent marketing leaders, managing ABC Entertainment, ABC News, Disney-branded television, Hulu, Freeform, National Geographic, Onyx Collective, and Disney Television Studios, including 20th Television and 20th Television. He oversees campaigns across many Disney Entertainment television brands, including; TV animation and ABC signature.
Ryan joined Disney in 2019 following its acquisition of 21st Century Fox. She leads a team that executes paid media, creative, social, publicity, experiential, talent relations, strategy, partnerships, and award campaigns for over 250 original her series, specials and documentaries. Her recent campaigns include ABC’s hit 9-1-1, Abbott Elementary, The Bachelor, Grey’s Anatomy, and the Oscars. Hulu originals “The Dropout,” “The Great,” “The Handmaid’s Tale,” “The Kardashians,” and “Only Murders in the Building.” and Disney her brand of television family favorites “Bluey,” “Goosebumps,” and “Percy Jackson and the Olympians.”
In 2023, Ryan and her team contributed to 246 Emmy nominations and 43 wins in daytime, primetime, news and documentary, and children and family categories.
While at Fox, Ryan led marketing and PR campaigns for hits such as “9-1-1,” “American Idol,” “Arrested Development,” “Bob’s Burgers,” “Brooklyn Nine-Nine,” and “Empire.” Did. He has appeared on “Family Guy,” “Glee,” “House,” “The Masked Singer,” “The Mindy Project,” “New Girl,” “The Simpsons” and “The X-Files.”
of variety The annual Entertainment Marketing Summit also includes previously announced participants Josh Goldstein, President of Worldwide Marketing, Warner Bros. Picture Group; Dwight Keynes, President of Domestic Marketing at Universal Pictures. Marian Lee, Chief Marketing Officer, Netflix. Mark Weinstock, President of Worldwide Marketing and Distribution, Paramount Pictures. Paris Hilton, CEO of 11:11 Media, and Molly Sims are the founders of YSE Beauty, actresses, podcast hosts, producers, and philanthropists.
Tickets to the summit are limited and available at variety.com/entmar.
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