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Shefali is responsible for driving coto’s marketing strategy and expanding the brand’s reach locally and globally.
Women-centric social community platform coto has hired Shefali Anurag as Vice President of Marketing. Shefali will be tasked with leading and executing coto’s marketing strategy to drive the growth of the platform and enhance its presence in the dynamic environment of technology, information and the internet.
Shefali’s role includes strengthening coto’s position as the leading platform for women, leveraging her expertise in digital marketing, social networking, and global relationships to grow in the digital world, We offer women endless opportunities for connection and empowerment.
She primarily works in the technology, e-commerce, and fashion sectors, spearheading marketing initiatives that drive growth for companies such as Amazon, Twitter (Zipdial), Booking.com (Agoda), and Pomelo Fashion, as well as holding multiple I have managed media launches. She has announced funding rounds, acquisitions, product launches, and KOL campaigns in six Asian markets: India, Bangkok, Vietnam, Thailand, Philippines, and Singapore.
Aparna Acharekar, co-founder of cotoSaid, “We are delighted that Shefali will lead the coto marketing team. Her rewarding industry experience and strategic vision speak volumes about her knowledge, expertise and leadership. We are confident that Shefali’s insights will help this platform create a safe and secure online environment for women.”
Shefali says: “Today, women make up 49.6% of the world’s population. We have finally reached a stage where we can be equal and take control on a global scale. But given the amount of time we spend in the digital space, we need to stay ahead of her Web3 to succeed. coto serves as the perfect medium for that. The coto team, their vision and goals are a huge inspiration to me and I look forward to a great journey together. ”
Shefali holds a Master’s degree in Economics from Symbiosis International University, Pune. She has also done multiple exchange programs at top universities such as Stanford University.
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