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As part of its medium- to long-term growth strategy “SHIFT 2025 AND BEYOND,” global cosmetics company Shiseido has launched a venture fund called “Shiseido Long-Term Investment for the Future (LIFT)” to support its plan to become a personal beauty and wellness company by 2023. Ventures” was launched. The newly established limited company isBecome an investment vehicle for innovative early-stage companies in the beauty and wellness space,”,and”Among other things, we are focused on investing in new technologies, innovative platforms, high-growth brands and new business models.” shared the company’s press release.
To learn more about the venture fund launch, including the company’s first investment and plans for further expansion and development in the personal care products space, CosmeticsDesign spoke to Carla Ruiz, EVP of Global M&A and Shiseido LIFT Ventures. , asked for insight.
Background of Rift Ventures
Established LIFT Ventures.Provides Shiseido with new avenues to partner with exciting new beauty and wellness startups“,” asInnovation is critical to the future of Shiseido and the wider beauty industry, and supporting, mentoring and empowering new business is a key element of our future roadmap.” explained Lewis.
She further added that venture funds are an essential tenant of Shiseido’s long-term growth strategy.With over 150 years of heritage and a diverse global portfolio of outstanding brands, Shiseido has the experience and credibility to help like-minded entrepreneurs scale and achieve long-term growth. You can share your unique perspective as you build strategic partnerships.”
He also said LIFT Ventures has the potential to solve some of the industry’s challenges and pain points. “Venture-stage startups are pioneering cutting-edge technologies that have the power to transform the beauty and health space, bringing the highest quality products to everyday life.” she said.
but, “The beauty industry is highly competitive and sustainable growth is difficult to achieve” she continued. Therefore, according to Lewis, “Through LIFT, Shiseido can provide entrepreneurs and innovators with the platform and resources they need to support industry innovation and future growth.” and diversify its corporate portfolio in line with “SHIFT 2025 AND BEYOND.”
Initial investment
Shiseido’s LIFT Ventures isFocus on a wide range of investment opportunities, including investments in high-growth brands, new technologies, innovative platforms and new business models in the beauty and wellness space” Lewis said.
The limited liability company was established with the vision of becoming a personal beauty and wellness company by the beginning of the next decade.This accelerates Shiseido’s continued commitment to innovation and represents a natural extension of Shiseido’s commitment to driving the future of beauty and health.” she explained, adding:We have a unique view of where the broader personal beauty and wellness industry is headed, and as part of our vision we support, mentor and empower like-minded entrepreneurs in this space. I am committed to giving.”
LIFT Ventures’ first investment was “Phi Therapeutics, Inc. (“Phyla”) is a pioneer in bacteriophage technology and Patrick Kidd Holdings Pty Ltd. (“Patricks”) is a men’s grooming brand with an enhanced lifestyle approach” states the company’s press release. “Phyla is based in San Francisco, California and was founded by Dr. Yug Varma. Patricks is based in Sydney, Australia and was founded by Patrick and Amy Kidd.” added the release.
Regarding the investment, Mr. Lewis said:Phyla and Patrick are both impressive organizations focused on pioneering beauty and wellness solutions.” Phyla was chosen because “Aligned with our core values of creating innovative solutions to common beauty problems, supported by groundbreaking innovations in acne, and delivering even more possibilities for additional skin concerns. bring.” she explained. Patricks was chosen becauseThis represents an opportunity to support creative lifestyle brands that are actively pushing the boundaries of the growing prestige men’s category.”
Shiseido’s next step
from now on,”In the short term, we will focus on new partnerships with Phyla and Patricks, two great brands at the forefront of their respective categories.” said Lewis, and “Looking ahead” she continued.We will continue to pursue new and unique partnerships”
“With the establishment of LIFT Ventures” Lewis concluded.Shiseido is committed to partnering with exciting new businesses to support industry innovation and future growth.” She further emphasized:Innovation is critical to our future and Shiseido remains dedicated to supporting, mentoring and empowering like-minded entrepreneurs to positively impact beauty and health. To go.” and the company will continue to “Our investment decisions regarding the uniqueness of the investment itself”Move forward.
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