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The Bentonville entrepreneur is leading the product strategy for an AI-based technology startup co-founded by tennis great Venus Williams.
Joe Payne was one of the first employees hired by the company. palazzois an interior design tool that helps users create realistic, high-quality visuals of their spaces. The software debuted on February 29 and was co-founded by Williams, former world No. 1 in both singles and doubles, Raffi Holzer and Edward Land.
“Interior design has been a passion of mine since my teens and a skill I have honed over the past 21 years, so launching Palazzo as one of my new ventures in this field means a lot to me. “That’s the case,” Williams said. He said. “Our goal is to provide design enthusiasts like myself with a community that fosters design, collaboration, connection, and growth. It’s about creating an accessible platform.”
Prior to joining Palazzo, Mr. Holzer founded venture-backed startup Avvir, a reality analytics platform for the construction industry, and successfully exited the team with $17 million raised. Lando is an early-stage angel investor in approximately 900 companies around the world.
“With Edward’s extensive experience as an entrepreneur and Raffi’s technical expertise from his engineering background and recent sale of his computer vision startup, their shared history of innovation has laid the foundation for what’s to come. ” Payne said.
Payne is head of product and has been leading product strategy and design for the past two months.
“My involvement [in Palazzo] “This might be the least interesting part of the story,” Payne joked. “I stumbled across a post about it on LinkedIn. I was looking for someone to lead product strategy and design, so I contacted Raffi directly. They liked my background and my work. That led to me joining the company full-time.”
Payne said Williams has been available to join the Palozzo team right away, often participating in courtside work sessions and team meetings between games and training sessions.
“Venus, along with her team, has helped raise funds and used her experience as an interior designer to represent the voice of both consumers and our target audience of interior design professionals. ” he said. “It was really great to work with her in that capacity.”
Payne has been a part of the Northwest Arkansas creative technology community for many years. He helped launch Tontitown printing and design agency Moxy Ox in 2009, then joined Bentonville software company RevUnit in 2015 as creative director, where he was eventually named COO. it was done. He will leave the company in March 2021.
Most recently, he was part of the founding team of an interactive media company. hourglass association. He is also the CEO and co-founder of ULTD, a generative AI-based tool for procedural storytelling that creates dynamic, ever-changing, interactive scenarios for games and mixed reality environments.
Payne said Palazzo is different from other AI-driven platforms in that design enthusiasts can upload photos of real-world spaces and leverage the platform’s capabilities to provide customized designs for those rooms. said.
One of Palazzo’s key features is Vinci, the platform’s AI-powered design assistant. Utilizing the latest generative AI, Vinci interacts with you to find out what you’re looking for in terms of colors, design style, and more, and delivers the best design for your space.
“Edward, Raffi and Venus form an unparalleled trio,” Payne said. “They wanted to provide an intuitive tool that not only makes design accessible to interior design enthusiasts, but also fosters community with his design world and connects designers and people who love design. Ta.”
Payne said new features and collaborations with notable interior designers are planned throughout the year. Palazzo also partners with retailers to allow users to explore furniture and accessories that match their unique style preferences.
Other key features of the Palazzo include:
- Transfer Style: Users can upload inspirational photos and update their rooms to match that style.
- Segmentation: Users can edit only certain parts of the image (sofa, wall, etc.) without changing the parts they already like.
- Aesthetic DNA: Users can access the platform’s custom style quiz to define their preferences and get a custom design style that is unique to them. Vinci then takes your aesthetic DNA into account when creating new designs.
- Explore: Generation feeds and other content from the Palazzo community become the digital heartbeat of the platform for users to browse.
- User Profile: Creating a profile allows users to follow and interact with other community members, such as designers and influencers.
- Referral Program: Get 5 tokens (5 generations free) for each user who is referred to the platform and signs up.
“Palazzo bridges the gap between design and personalization, giving users a seamless experience to explore endless possibilities for customizing their spaces,” said Holzer. “The platform allows users to transform inspired photos into cohesive designs, connect with other design enthusiasts, and create unique and aesthetically pleasing spaces easier than ever. ”
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