Strategies taught by TikTok marketing

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• Repurposed content – more, but shorter – is the rationale behind TikTok marketing.
• TikTok marketing has proven to be successful and the rules of TikTok marketing are being rewritten. all marketing.
• Short attention span – Wait, what were we saying?

In an era where new social media trends such as TikTok increasingly define how we interact, marketing must adapt to our short attention spans.

Wendy’s combines memes with highly relatable voices.

Whether it’s a corporate tweet with an incredibly relatable voice or a local pub promoting drink deals through Instagram Reels, brand marketing is no longer in print. That’s all well and good for companies with large departments dedicated to responding to TikTok marketing clips and viral hashtags, but for small business owners, it can be difficult to keep up.

Adobe Express surveyed 517 small business owners to find out how they are approaching a new technology for content creation: content reuse. That means taking content that’s already published and retooling it for reuse.

The results show how small businesses are reusing content to increase brand awareness, engagement, and sales.

Content reuse is becoming more and more popular, with 70% of small business owners using this technique in their marketing. On average, content is reused seven and a half months after its original posting.

Gone are the days of magazine ads running for months at a time. Trend cycles are spinning so fast that it’s hard to keep up, and we’ve come to expect something new almost every day.

“Wait, I think I’ve seen the long version of this before…”

The root of the problem, but also the obvious answer, is TikTok, with 83% of small business owners saying it’s the most effective way to engage their target audience with repurposed content. Masu. Instagram follows at 78%, followed closely by a website or blog at 75%.

Small business owners report that the biggest challenges they face are insufficient time (46%), lack of technical skills (27%), strategic direction (26%), and resources (21%). I am.

“We rehash it, we half-think things, we dig up all the graves, we spit on the past…” Credit: Ani DiFranco.

One way to level the playing field is to leverage AI to help. One in six small business owners report using AI to reuse content. Nearly two-thirds of businesses using AI report improved marketing effectiveness and productivity, and 56% of small business owners using AI to reuse content , saving him 1-5 hours a week.

More than half of those using AI say it increases sales and drives buyers down the sales path faster.

Small business owners measured success by increased website traffic (62%) and engagement metrics (50%), and a third also noted increased conversion rates and revenue.

All of this highlights the fact that TikTok marketing has become the world’s style guide. all advertisement. That’s not necessarily a bad thing in itself, but it affects all media formats.

TikTok Marketing Strategy – More, Shorter, Next!

The overriding strategy for reusing content was to take existing videos and create short clips. Capturing content for Instagram Reels and repurposing video content was also popular.

It shows how we all engage with content online, whether it’s small business owners creating videos from written content, turning blog posts into infographics, or creating videos for TikTok. I was successful in creating shorter and shorter clips.

Apparently, we all hate reading and will stop scrolling for more than 30 seconds waiting for some kind of story to unfold.

For small business owners, this is a trend they must embrace in order to survive. With creative tools like Adobe Express, you can turn old videos and images into fresh, engaging content.

Still, you’ll probably need to get it checked at some point. why Such a rapid response is necessary. Is it possible to get back to a state where content lives long enough for small business owners and content creators to create something new every time they post?