Liaukonyte pointed out another advantage behind this strategy. By sending viewers to your digital platform, you can specifically measure audience engagement. She said these insights are “not easily available through traditional TV ratings metrics.”
While the Super Bowl remains a major event, it cannot escape the influence of an increasingly fragmented media environment. Pepsi will end its halftime show sponsorship in 2022 after a 10-year partnership, and Anheuser-Busch will exit after more than 30 years as the Super Bowl’s sole alcohol advertiser, meaning that even if the collective That is, even if the moment attracts a significant number of viewers. , those viewers are increasingly focused on something else.
Like Taylor Swift.
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