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Warren Buffett is a man of many endeavors, but his recent legal endeavors have been met with hostility.
Jazzwares, a Berkshire Hathaway company that manufactures the popular stuffed toy “Squashmallows,” is suing the famous stuffed toy manufacturer Build-A-Bear in a Los Angeles court over the company’s new stuffed toy line, “Squushers.” Jazzwares claims that there is. It’s a “knockoff” of Squishmallows.
“When it comes to intellectual property rights, imitation is not the sincerest form of flattery,” Moez Kaba, Jazzware’s lawyer, said in a statement. Reuters.
Related: “It’s an Addiction”: The Rise of Squashmallow, a charming stuffed animal that captivates the adult fan base
Jazwares says Build-A-Bear is “blatantly and intentionally” copying Squishmallows’ design, which is based on a “simplified Asian cute face,” and in doing so infringes intellectual property rights. claims to have done so.
Suxmallows were first launched in 2017 and were distinctively known for their super soft, huggable and stackable shape. Squishmallow has over 100 variations of his based on everything from animals to food to movie characters, and even Buffett has his own Squishmallow.
The brand gained mass popularity after going viral on TikTok in 2020 during the pandemic, when quarantine and social distancing regulations meant many people were focused on buying comfort items for their homes.
@emily_b871 #squishmallows #toysrus #fyp #trend #dance ♬ Original Sound – Coach
Celebrities such as Kim Kardashian and Lady Gaga now collect stuffed animals.
Buffett’s Berkshire Hathaway acquired Allegany, the parent company of Jazzwear, in 2022.
RELATED: Build-a-Bear attracts adult consumers thanks to TikTok influencers
In response to Monday’s lawsuit, Build-A-Bear countersued Jazzwear, claiming that Scooshers was based on Build-A-Bear’s existing plush toys and that the company made that clear in its marketing materials. .
Jazwares is asking the court to prohibit Build-A-Bear from selling Skoosherz and to pay unspecified damages, but Build-A-Bear has told the court that it has not committed any copyright infringement. , Squishmallows is asked to state that it is in violation. The company has no right to request that Scoushers be discontinued.
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