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Forget about fancy algorithms and rediscover this low-tech, high-impact, and underutilized way to reach Medicare customers. Is it the key to achieving explosive enrollment growth for your agency?
This week continue paying, featuring Bobby Jones, founder and president of Delta Medicare Benefits Group in Memphis, Tennessee. Bobby discovered how to turn back the clock on a classic marketing strategy: television advertising and achieve incredible results.
This may not be the most budget-friendly approach, but Bobby’s return on investment speaks for itself. His team secured an enviable 400 signed applications for him in just one month.
Join us as Bobby shares the basics of getting started, including:
- Cost breakdown: Understand the financial investment involved in television advertising.
- Select format: Find out which of the various commercial formats available worked best for him.
- Choose the best broadcast time: Learn his exact tactics for identifying the most profitable times to reach Medicare eligible customers.
But Bobby’s secrets don’t end there. We also reveal our unique approach to agent recruitment and the value proposition built into our strategy.
I hope you enjoy this episode and act on the advice Luke offers at the end. He would also appreciate it if you would leave a 5-star review or comment on Apple Podcasts. (I read it aloud on air!) Thank you for listening!
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.
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