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TGI Sports, an agency jointly owned by Bruin Capital and Quadrant Private Equity, has announced the acquisition of Insignia Sports International, a talent management company specializing in cricket.
Confirmed:
- Cricket stars including Kieron Pollard, Rashid Khan, Jofra Archer and Sophie Devine join TGI Sports
- Insignia founder and managing director Eddie Torchard and his team based at Surrey CCC’s Kier Oval headquarters will now operate under the TGI banner.
context:
TGI is a partner of Europe-based technology-driven media rights and virtual production agency ISG, New York-based virtual advertising solutions provider Brand Brigade, UK-based media sales agency Sportseen, leading Australian sports agency TLA, and Talent Management company SFX Sports Group.
comment:
“We are pleased to welcome Insignia Founder and Managing Director Eddie Torchard and his team to TGI Sport, as we believe TGI Sport is a natural fit to take Insignia forward and strengthen our offering. We are delighted that this is the case,” said Martin Jolly, Global Chief Executive Officer of TGI Sport. .
“The addition of Insignia talent to our existing client list will make TGI Sports the world’s leading cricket talent agency. Our presence in sports will be maximized.
“This acquisition, coupled with the work TGI Sport already has in the cricket sector through technology partnerships, digital teams, sponsorships, events and consultancy, demonstrates TGI’s commitment to sport at all levels. ECB, Cricket With a customer base that includes Australia, ICC, Cricket West Indies, Major League Cricket and Cricket South Africa, TGI Sports offers a truly global solution for any brand looking to invest in cricket.”
Next up:
With reports that Saudi Arabia is considering investing in cricket, as franchise leagues proliferate around the world and top stars’ salaries continue to rise, the merger is aimed at putting their country’s players at the top of the world’s elite. It comes at an interesting time for the agency.
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