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The CW Network has appointed Erin McIlvaine as senior vice president of affiliate distribution and marketing, responsible for managing the network’s distribution and overseeing affiliate relationships with station group partners. She will begin her new role immediately, reporting to her Dana Zimmer, president and chief distribution strategy officer of Nexstar Media Group, and her girlfriend Dennis Miller, president of The CW.
Throughout his nearly 20-year career in the media business, McIlvaine has worked at Dish Network, Charter Communications, and Crown Media Holdings (Hallmark Channel).
She joins The CW from Great American Media, a general entertainment and family-friendly cable network, where she served as chief distribution and content strategy officer. She was one of the company’s founding officers and was responsible for overseeing distribution, government relations, marketing, and operations. In less than two years, she and her team have expanded GAM’s distribution from 31 million TV households to more than 50 million, making her the fastest growing cable network in the United States. Now there is one. She also launched the company’s first direct-to-consumer service and her first FAST channel.
Mr. Zimmer said: “Erin is a strategic thinker with extensive experience in multichannel distribution businesses and affiliate relationships. We are excited to have someone of Erin’s caliber join our team and look forward to working together to raise the bar for CW affiliate issues.”
Prior to joining GAM, McIlvaine was Executive Vice President of Distribution and Content Strategy at Crown Media Holdings, where his responsibilities included finance, operations, government relations, and distribution for Hallmark Channel and Hallmark Movies & Mysteries affiliate marketing. I was leading the team. , a Hallmark drama. She led the launch of Hallmark Her Drama as a channel with zero subscribers and expanded its distribution to more than 40 million television households.
Mr Miller said: “Erin is extremely knowledgeable about our network partners, having worked with all of them throughout her career. As we continue to evolve the CW’s programming strategy, we will continue to bring more live sports and a broader range of entertainment to our network.” She is the perfect choice to lead our distribution efforts as we add to our offerings.”
McIlvaine graduated from the University of Colorado Boulder and received a law degree from the University of Denver School of Law.
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