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The Family, a leading sports and music agency with some of the most ambitious talent in the world, today announced that Mike Nelligan (previously with Vayner Sports, Brooklyn Nets and Excel Sports) joins its executive team. announced that he will lead revenue and business development as CEO. board member.
A prominent figure in sports marketing, Neligan has helped launch and grow some of the industry’s most prominent agency and athlete brands. He began his career as a baseball agent in 2005, then joined Excel Sports and established himself as a thought leader and business development expert for his marketing solutions. For the past several years, he has led Vayner Sports alongside Gary Vaynerchuk, transforming it into a multi-sport talent and brand consulting company. Over his nearly 20-year career, Nelligan has brokered over $250 million in transactions on behalf of thousands of athletes and brands.
Mr. Nelligan leverages his extensive insight and experience working across sports and entertainment for both traditional and emerging brands to create strategic growth opportunities for The Family’s elite athletes and musicians, as well as the agency itself. Identify.
Commenting on his new role, Nelligan said: “As representation in sports continues to evolve to prioritize authentic brands for athletes, I am almost enamored with the level of creative ideation and strategic execution it takes for agencies to get it right.” The Familie is one of the few companies that consistently goes above and beyond. Steve is a long-time friend and mentor and joins a group of talented, creative and truly collaborative leaders. I am very happy and honored to be able to do this.”
Steve Astefan, Founder and CEO of The Family, said: “The Family is at a turning point this year, and 2024 will see significant growth across our team, members and capabilities. His ability to connect tangible revenue opportunities for brands will play a key role in maintaining and accelerating this momentum. We are truly excited to have him at the helm.”
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About The Family
Founded in 1998 by Steve Astefan and relaunched in 2019, The Family is a unique combination of big-picture dealmaking and talent equity business models that connect top sports, music, arts, and media leaders. It represents human resources. The Family launched NFL, NBA, golf, tennis and music divisions. The family’s client roster includes some of the most talented people in the world, including Travis Pastrana, Ryan Sheckler, Caroline Wozniacki, Windham Clark, Machine Gun Kelly, Avril Lavigne, Jaden Hossler, Somber and NFL rookie Kelly Ringo. The list includes athletes and entertainers who have been recognized for their work. Developing basketball’s future stars through his NIL clients at The Family.
With the launch of sister company Private Brand Lab, led by Candy Harris, The Family helps talent transform personal brands into scalable businesses with an entrepreneurial customer management model . In 2021, client Machine Gun Kelly launched the innovative gender-neutral beauty brand UN/DN LAQR through Unlisted Brand Lab and The Familie.
The Family has offices in San Diego, Los Angeles, Scottsdale and Nashville.
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