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“All good things come from habits. We aim to make natural living a habit in every Indian household,” says Swagatika Das, co-founder of Nat Habit, about the brand’s etymology. I’ll tell you a glimpse. This is not surprising given that her family background in medical agriculture meant that natural health was ingrained in her.
Das worked with Schlumberger and Apple, explored roles and industries, and finally found his calling in 2019: Nut Habits. What makes their ‘naturalness’ unique? “Our efforts go beyond marketing rhetoric to emphasize everyday freshness straight from the Ayurvedic kitchen,” says Das. says Mr.
According to Das, some beauty brands claim to be “natural” but only contain 1-2 percent natural extracts, whereas their products contain 100 percent natural ingredients. It is made using ingredients such as flowers, aloe vera, and milk. Procured daily.
“We took on the challenge of developing personal care products without any synthetics, chemicals or preservatives, and as a result we created a base made using ingredients such as milk, aloe and turmeric. A long-lasting lotion and facial cleanser was born. Using 100% natural ingredients without any synthetic stabilizers was a huge challenge. It took a lot of time and resources to spend on meticulous research and development. Our amazing team has created a formula that not only proves to be highly effective, but also embodies the authenticity of being 100% natural and incredibly stable.” she shared.
As of 2024, the D2C startup has raised Rs 110 Cr from investors including Fireside Ventures, Bertelsmann India Investments, and Peak XV Surge. Moreover, the company boasts of his 16 million customers and sells almost his 1Cr+ products.
Speaking about the lowest point in her entrepreneurial journey, she says: “One of the big hurdles we faced was the need to differentiate our product in a saturated market. To stand out, we invested in extensive research and development, resulting in a patent for Ubutan Tikta Face Wash A formula has been created that captures the
Through investments in research and development, Nat Habit has been able to extend the shelf life of its natural products from one month to three months. Additionally, we are committed to incorporating sustainability into our packaging innovations, with 40% of our product lines transitioning to eco-friendly materials.
So what’s next? The D2C startup is targeting a monthly revenue of 25 Crores by March 2025 and 50 Crores by March 2026. It plans to further diversify its product portfolio and expand its reach and presence. “Essentially, the next two years for Nat Habit will be about not only achieving our ambitious revenue goals and expanding our product line, but also creating a seamless and consistent customer experience, whether online or offline. is also a focus,” concludes Das.
Fact sheet:
Annual Revenue: INR 90 Cr
Customer market: 16L
Number of employees: 240 people
Products Sold: Almost 1Cr+ Units
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