The marketing for Kill the Justice League was a disaster from the start.

Suicide Squad: Kill the Justice League will be released in just a few weeks, but yesterday a slew of journalists and influencers made a splash by sharing their thoughts after hours of gameplay. I liked the influencers more than the journalists, but the overall vibe was mixed and not great.

But in reality, this is a long line of marketing mistakes made by Suicide Squad: Kill the Justice League, whether by Rocksteady or Warner Bros. ” The call is unclear. This game may have had some convincing in its co-op live service concept, which is very different from the Arkham games, but it just doesn’t sell at all due to some really baffling marketing decisions. Let’s summarize:

• In February 2023, Suicide Squad debuted as part of PlayStation’s State of Play presentation, taking a full 15 minutes to show off its concept and execution. Instead, the footage was widely condemned (it can still be seen in the trailer through underwater likes and dislikes), and shortly after, the game was delayed a full nine months, moving from spring 2023 to winter 2024. I did.they claimed that do not have Regarding the reaction at the preview screening.

• Since then, things have been relatively barren until a few features emerged regarding different aspects of the game, from the supporting cast to combat. They weren’t negative, they had mixed reviews…but again, there were more dislikes than likes, and I don’t think the overall buzz around the game will improve even if a new game debuts soon that talks about the live service aspect. Masu.
• Then things get a little weird. Rocksteady launched a closed alpha version of Suicide Squad in late November, just over two months before launch. Although all participants were under non-disclosure agreements, the kinds of leaks that emerged from the play sessions were…mostly positive. This means that many players enjoyed the game more than they expected. But what seemed like it could have changed the conversation in the end, since all of these players are under non-disclosure agreements and can’t publicly share the details of why they liked the game. It is left to rot. And there don’t seem to be any plans for a public beta to give future players a hands-on experience with the gameplay.
• Now, a preview event will be held in LA. For an event like this to be so well-crafted to showcase what the company believes to be some of the best parts of the game, it’s hard to imagine so many bad reactions mixed in. This is unusual in that it is not commonly seen. Big YouTubers seem to like the game more than journalists, but the headlines were almost uniformly bad. Some who weren’t too impressed with the game, like IGN’s Destin Legarie, reported that there were some pretty significant technical issues with the way the events were run, and that it was overall too short for a game of its kind. There were some people.

Now, the launch is finally approaching. Again, there should be another video “Direct”. We’re talking about the live service element of games, which is something most people tend to dislike in the first place. It’s strange that the main positive press this game has gotten is due to private alpha he leaks that can’t be shared widely due to strict NDAs. And even if the game’s bouncy combat and messy UI are better in person, the open beta hasn’t done anything to prove that it’s actually fun.

I’m not going to prejudge Suicide Squad until I get to play it myself, but Warner Bros. sold it for the better part of a year, even if the core concept was always a tough sell. I did a terrible job of doing that. now.

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