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You may have heard of TA3 swimsuits, the brainchild of Leila Shams. Or, even if you haven’t seen it yet, you’ve probably seen it online as it was spotted by many celebrities and went viral on TikTok. Former “Real Housewives of Beverly Hills” star Lisa Rinna is also a fan. In 2021, Shams introduced the brand to Tanks, determined to help women around the world feel more confident in their swimwear thanks to its sculptural, supportive waist-cinching design. did. Shams wanted her $500,000 in exchange for her 10% of her company, but unfortunately, her entrepreneurs wanted too much stock and she was sold to Tank. I stopped investing without it.
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But it looks like she made the right choice. According to The Suite Collective, TA3 brought her $20 million in revenue in 2023 and expanded her business to help people make swimsuit shopping less stressful than ever. The company currently uses the YourFit recommendation tool, which uses technology to help customers easily find the right size.
And Shams is determined to continue helping women feel more confident in their bodies. “I’m a rectangle, 5’1″ tall, and this is my body type – short torso, double D breasts. That’s my size. My size is not ‘small’,” she says.・Told the collective. How can women be more confident? It can be life changing. ”
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