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In today’s digital age, food critics have emerged as influential figures in the culinary world, holding the power to determine a restaurant’s reputation. With a loyal following and fan base, these reviewers have become an integral part of many establishments’ marketing strategies, promoting new eateries and boosting their success. Some of the most popular food reviewers in Egypt include Foodista Egypt, Food With Soli (Ramy Soliman), Omar’s Food (Omar Shabrawy), Cairo Food couple, and The Giraffe Eats. Their content is widely disseminated across platforms such as Instagram, Facebook, and TikTok, where influencers have emerged as popular platforms for marketing and enjoy the highest level of popularity among marketers. The act of reviewing is not limited to Egypt. In the UK, the Food Review Club holds the title of the country’s top food critic and is committed to similar food review practices. In the US, Dave Portnoy’s One Bite Barstool Pizza Review is a popular channel that primarily focuses on pizza reviews. It’s the same story, but in a different context. Nevertheless, both of these examples have in common that they are passionate about food reviews and critiques. However, this…
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