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At the heart of an industry often criticized for its lack of diversity, entrepreneurs of color are writing a new story, redefining beauty standards and setting a precedent for future generations. Among these pioneers is her 25-year-old Sienna Brown, founder of Glosshood, a fast-growing lip gloss brand that’s more than just a cosmetics line, it’s a manifesto of playfulness, freedom, and confidence. This story isn’t just about the rise of a beauty brand. It’s a glimpse into the evolving landscape of American entrepreneurship, where Black women are leading the way and setting new benchmarks across a variety of fields, from content creation to the wine industry and, of course, beauty. can.
Origin of luster
Sienna Brown’s journey into the world of entrepreneurship was sparked by a moment of clarity when she realized that the busyness of her corporate job was stifling her creativity and disconnecting her from her true self. did. At age 25, she made her bold decision to quit her job, which promised her stability and a clear career path, and jump into the uncertain waters of being a business owner. Glosshood was born out of a desire to reconnect with my inner child and create a brand that encapsulates feelings of joy, freedom, and endless possibilities. Brown’s vision was clear. It’s about providing an experience that reminds you to choose yourself every day, not just a product.
challenge and victory
The path to success is rarely straight. It’s a reality Sienna Brown knows all too well. Starting a business with a limited budget presented its own challenges, from sourcing materials to marketing the brand in a saturated market. But Brown’s solution-oriented mindset and resourcefulness are her greatest assets. “The entrepreneurial journey is full of obstacles, but how you overcome these challenges will determine your path,” says Brown. Her focus on building strong relationships and her belief in the power of community have contributed to Glosshood’s growth. Despite the obstacles, Brown’s spirit of playfulness and hope is the foundation of the brand, which resonates with a growing customer base seeking authenticity and connection.
broader movement
Sienna Brown’s story is part of a larger story unfolding across the United States. The rise of Black women entrepreneurs from 2017 to 2020 has been astonishing, outpacing the growth of women-owned and Black-owned businesses overall. This surge reflects a broader shift toward inclusivity and representation in an industry traditionally dominated by monolithic beauty standards. Alongside Brown, entrepreneurs like Joy Ofodu, Briana Do, and Leslie Frerow are not only building businesses. They are building platforms for empowerment, challenging norms and inspiring new generations to dream big. The importance of their accomplishments cannot be overstated, highlighting the importance of diversity in entrepreneurship and the evolution of the beauty industry.
In a situation that is both rewarding and challenging, the stories of these entrepreneurs are a beacon of hope and innovation. Through Glosshood, Sienna Brown puts more than just lip gloss in a bottle. She embodies her dreams, ambitions, and the beauty of choosing herself. As the beauty industry continues to evolve, it’s clear that entrepreneurs of color are at the forefront of this transformation, rewriting the rules and creating more inclusive and empowering spaces for everyone. Seen through the lens of these extraordinary women, the business of beauty is more than just about products. It’s about the power of expression, the importance of diversity, and the endless possibilities that arise when we dream.
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