The pandemic has made that need even more acute. Gururaj pointed out that increased digital adoption, penetration, consumption, online commerce and social media traffic have lowered the barriers to entry for brand launches. His 88% of respondents to Nielsen’s 2021 Advertising Trust Study said they trust recommendations from people they know more than any other channel, so brands like Crocs and Stanley have You have an unprecedented opportunity to build both sales at the same time.
“If you look at what all these brands are doing, it’s understanding consumer psychology, mastering the platforms, leaning into influencers, social media, the whole digital landscape, and leveraging that to create to inform how we are building,” Gururaj said. “In this day and age, understanding consumer psychology and platforms is key to brand success.”
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