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Ikigai (ee-key-guy) is a Japanese word that represents the meaning of life. “Iki” means “life” and “gai” means value or value. It’s a philosophy that overlaps someone’s passion, skills, and ability to make money with their potential contribution to the world. Each aspect is represented by a circle in a Venn diagram, and where they overlap in the center is the person’s ikigai. Ikigai gives people a purpose and motivates them to get out of bed every day.
When I discovered ikigai, I realized that it was perfectly linked to self-actualization, the upper level of Maslow’s five-stage model of human needs. Many people do not understand what self-actualization means, and even fewer people can achieve that level of self-development. Ikigai makes it even easier to understand. If we can address his four questions about ikigai, we can close the gap in our way of life. As a philosophical formula, this is a great way to set New Year’s resolutions and develop an approach to achieving them next year.
Related: The meaning of life for entrepreneurs: Find what you love and share it
Ikigai value proposition
To understand ikigai, visualize four overlapping circles representing the following questions: What are you passionate about? What are you good at? What gets paid? And what does the world need that you have or can do?
The key to starting the year with Ikigai is to see how the four circles come together. To answer these questions and discover your purpose in life, you need to “know yourself,” as the ancient Greeks understood it. Knowing yourself is the same as knowing your value proposition. This is why in the business world, when you know your worth, you don’t have to worry about your competition and you can always come up with a different point of view.
What people go wrong with is not even recognizing their passion. Not knowing our passion, we fail at tier 2 (expertise) and tier 3 (making money), so we don’t have the resources to offer anything of value to the world. Identifying the bottlenecks in your personal processes will determine how you develop a strategy to put your New Year’s resolutions into action.
Try one bite at a time
In Chinese, we say, “One bite won’t make you fat.” Or in English, “Rome wasn’t built in a day.” There’s no need to rush. Knowing the process of ikigai helps individuals understand their next tidbit as they contemplate their broader purpose. Similarly, in business, there are always some bottlenecks in the supply chain.
In Ikigai, the first link in that chain is identifying your passion. Let’s think about it in terms of attention. His 2017 research paper “attention is all you need” at Google introduced deep learning architectures that revolutionized artificial intelligence and laid the foundation for AI in its current form. The saying that attention is everything has also become popular.
But everything do It starts with attention, which means it starts with passion. We can focus on the negative, but even that form of attention is not dichotomous. Las Vegas was built in the imagination before it was physically built. Starbucks forever changed coffee culture when it became the “Third Place,” the space between home and work where people enjoy coffee and life outside of their homes and offices. Both started with an idea. Identify where your attention often goes, what sparks your imagination, and what your passions are.
Related: Happy New Year! Now, how specifically do you plan to stick to that resolution?
work through layers
My passion is leveraging my expertise in strategy development to help people. So my next step is to establish authority through the classic rhetorical triangle. Appeal to emotion (pathos). And it appeals to the audience’s intellect (logos). That’s how I plan my expertise and make it easier for others to accept what I promote.
If you are passionate about organic coffee, go into the industry and see how others are making money. If you lack expertise, take steps to develop it. Ideally, that was your New Year’s resolution, but it’s never too late to change your focus.
When we approach the third aspect of ikigai: making money, we want to get our mindset right. I tell people who come to me for help that they don’t become slaves to money, they become masters of it. We need money to understand the meaning of life. That is just the reality of our world. And once you let go of your reservations about money, you can focus on how you impact the world.
make new year’s resolutions
The final piece of the Ikigai puzzle may be the simplest. What can I do to change the world? Once you answer his first three questions, it’s usually not difficult to find compatibility between what you’re doing and what the world needs. . Ikigai assumes that there is an essential link between personal fulfillment and social contribution. Once you identify what you love and what the world needs, the next logical step should be obvious.
For example, someone who has a passion for dogs and wants to take advantage of the Ikigai philosophy may be in a position to understand gaps in the market. Once they have mastered the expertise, it’s time to find a way to make money from that passion. That way, you can create a monetized YouTube channel just for dogs. Then use that platform to educate your audience about dog adoption, health, grooming, or other ways they can contribute to the market. No matter where you are weak in this example, it should be the focus of your New Year’s resolutions and any subsequent resolutions.
It is safe to say that most people have not yet found their purpose in life. So the new year is the perfect time to start putting together all four sides of her one layer at a time. In this Japanese philosophy and model, the value of life is hidden in plain sight, waiting to be discovered in 2024.
Related: Why Most New Year’s Resolutions Fail and What to Do Instead
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