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Entrepreneur Derry Green reveals his top 10 tips for securing offers from four Dragons players in the latest episode. dragon’s den.
Most people who enter the infamous den happily walk away with one investment offer, but the founders of The Secret Garden Glamping, from Deborah Meaden, Peter Jones, Sarah Davies and Tookar Suleiman, I received an offer.
All four Dread Dragons offered the full asking price of £100,000 in exchange for a 5 per cent stake in the luxury glamping start-up.
Stephen Bartlett was the only member of the panel not to make an offer after Green’s pitch, leaving many fellow Dragons in tears.
The business came about when the father-of-two was looking for new and exciting ways to keep his children Noah, now 9, and Sophia, 11, busy during the pandemic. Millions of television viewers watched as she revealed how she was born.
He decided to build a camping deck in the garden of his home in Skelmersdale and continued adding decks until he completed a glamping pod complete with hot tub, fire pit and TV.
The idea has been so popular that they have turned four acres of woodland behind their home into a glamping site, which currently has 12 pods and 100% occupancy.
Ex-Tesco trolley pusher wins Dragon’s Den investment
In 2022/23, The Secret Garden Glamping reported a turnover of £1.4m and a net profit of £440,000.
Green said the secret to the company’s success is its social media approach, which currently boasts 1 million followers on Facebook, TikTok and Instagram.
“Our USP is how we use social media,” he told BusinessCloud. “We have treated social media and glamping sites as two separate businesses. Social media content drives bookings.
“We focused on what people want from social media. They want to see units that look really beautiful when lit up at night. Aspirational content.
“They want to see themselves sitting in a hot tub at night drinking champagne.”
Episode of dragon’s den Sales were recorded in 2023 and, following Deborah Meaden’s investment, sales are expected to reach £2m in 2023/24, with plans to further accelerate.
Mr Green explains how BBC producers dragon’s den I approached him on Instagram and invited him to apply for a role in the 21st movie.cent A popular BBC series.
Within seconds of launching an investment pitch to enable more sites to open across the UK, Peter Jones announced: In fact, it turned out to be quite sticky. I don’t want to ask any more questions and just want to make an offer right away. ”
In an interview with BusinessCloud, Green revealed his 10 tips for success.
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prepare
Green worked with business experts Nikki Hesford and Hayley Kane to prepare for her appearance on The Den. “Originally I was pitching my business, but Nicky said, ‘Pitch me what this business could be.'” You want to know how you can take a £2m business from £10m to £20m.
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practice makes perfect
Derry believes he recited his three-minute pitch 20,000 times before he set foot in his den. “I’m not usually very good at public speaking,” he said. “So I woke up at 5 a.m. and walked to the forest and recited this song.”
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appropriate clothing
“What to wear in the study was a big issue for me,” Green admitted. “I wanted to make a good first impression. I don’t usually wear suits, but I wanted to feel comfortable in it. I ended up wearing a casual suit without a tie.”
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let’s talk
“People invest in people,” said the entrepreneur. “Dragon is investing in me as much as it is investing in the business. I am not only marketing my business, but myself. My passion has come through, and it is completely It’s real.”
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answer the questions
many successful pitches dragon’s den Green had no such problems, as intense interrogation by the Dragons quickly unraveled. “After the pitch, that part felt a lot easier,” he said. “I know every part of the business so I felt comfortable answering any questions.”
Entrepreneur laughs after turning down BBC Dragons
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know your numbers
When asked, Green had all the numbers, from turnover to utilization. “I’m better with numbers than words,” he admitted.
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Choose the right investor
Before choosing Meaden, the founder of The Secret Garden Glamping was in the enviable position of receiving offers of the full £100,000 from Deborah Meaden, Peter Jones, Sarah Davies and Tookar Suleiman. “It’s not just about money,” he says. “The key is choosing people who can add value to your business or who you can work with. Deborah said what I was saying in my head. She said it right away. I understood, so I went with her.”
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Don’t get emotional about investing
Peter Jones was the first Dragon to make an immediate offer, but Green was unswayed by emotion. “He wanted to work with all Dragons, but you have to choose the right Dragons for yourself,” he said. “Deborah has definitely proven to be the right fit for us.”
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Pressure resistance
“Staying calm under pressure is important in the Den because investors want to see you perform under pressure,” he said.
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honesty is the best policy
Green believes that “honesty is the best policy.” “If something doesn’t work, change it. Investors don’t like surprises.”
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