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the Marketing and Branding Month This is Inman. As we enter a competitive spring selling season, find out what proven strategies and cutting-edge innovations are closing deals in today’s market. He will also recognize industry marketing and branding leaders with Inman’s. Marketing All Star Award.
The change of seasons is the perfect time to change your strategy, especially when it comes to marketing and self-promotion. Now that spring has ‘arrived’, I wanted to share a list of my top 10+1 marketing ideas (I couldn’t pick just 10) to help you get outdoors, in front of your farm area, and into the hearts of new people. ). client.
1. Have a “pie party” at least once a year
This is especially effective during holidays such as Easter and Mother’s Day. Send an email or postcard to share when and where you can reserve your pie. You can also host a “build your own pie” gathering. This is a great way to connect and have fun.
2. Add pop-buys to your marketing calendar
Choose 5-10 past customers each month and surprise them with a quick stop-in or small gift. Here are some ideas:
- A tag on your Starbucks card or Frappuccino bottle that says, “Thank you for being a great customer!”
- The bottle of Simply Lemonade comes with a note that says, “You’re just the best!” Thank you for being a great client! ”
- Cellophane bag with highlighter and notes “Working with clients like you is the highlight of my career!” Thank you! ”
3. Sponsor a food truck at your local farm.
This is a treat for the neighborhood, and food trucks are small businesses that need our help. Make sure you post a banner saying you’re sponsoring a free menu item and take plenty of photos to stream on social media. This is perfect for open houses because you can invite your neighbors outside and give you a chance to connect with them.
4. Create a community library in the farm area
Fill it with books and games and invite people to share and participate. You can assemble it yourself or purchase it online for those who don’t like hammers.
5. Try using BombBomb videos to communicate with your area and past clients.
One agent sent me an email saying, “I drove by your house and your landscaping is amazing!” Just wanted to chat and connect! ” Clients like the personal touch.
6. Interview local small business owners and highlight what they do. to give back to the community
This will help them expand their business and in return you can get noticed as well. Community members can see your love and dedication to your community. It’s a win-win.
7. Create a QR code for one of your listings and create a window “cling” for your car.
When one agent did this, a person walking in a shopping center parking lot saw the code, scanned it out of curiosity, and ended up booking a listing. This will work for your website as well.
8. Host a movie night event for your client at a local movie theater
One agent was able to rent an entire space for just $250. Please contact your local theater to confirm pricing. Don’t forget to invite VIPs.
9. Promote a “Spring Cleaning Day” in your neighborhood.
Plan fun family activities and get sponsors to help clean up items and spread the word. Not only does this bring the community together, but it also keeps the neighborhood clean and ready for summer fun.
10. Take fun photos of your community and neighborhood farms
Send a text message to people in your area with a fun caption. One agent said he got 4 referrals in one week just because he took this approach.
11. Send to At least 5 hopeful handwritten notes per week
Send at least 5 handwritten notes Every week, we send messages of hope, resilience, and kindness to people in your community and on your farm.
In a world filled with negativity, this simple strategy is a breath of fresh air and has become a re-engagement staple with agents raving about the results.
Connecting and building relationships with farm communities and communities doesn’t have to be difficult, expensive, or time-consuming. It’s about being consistent, positive, and focused on service.
By keeping your customers’ needs and desires top of mind, you can meet them no matter where they are in life and build strong relationships that will lead to referrals and future business.
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