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jennifer freeze
lauren beckett
Jennifer Freeze returns to the Toronto Film Festival in the new role of Chief Business and Marketing Officer, overseeing corporate partnerships, among other things.
Mr. Freeze will hold executive roles at TIFF for nine years until September 2020, including Vice President of Partnerships and Senior Director of Partnerships, where he will also oversee brand and media development, loyalty, and festival engagement. . Her return comes as the Canadian mobile giant, which has been TIFF’s lead sponsor since 1995 and bears its name on the event’s annual home bell lightbox, makes an annual funding contribution of $5 million, ending at the end of 2023. The deal comes as Toronto looks to fill the revenue hole left by Bell. .
“Jen has a strong track record of driving growth and innovation, and is a leader in supporting our mission and purpose in improving the audience experience,” Toronto Film Fest CEO Cameron Bailey said in a statement Thursday. We have worked hard to build partnerships that focus on the following.”
Among the challenges facing Toronto are the end of its 28-year partnership with Bell, as well as two years of pandemic-induced disruption with a digital cutback in 2020 and 2021. Then, it was another tough year due to the ongoing Hollywood actors and writers’ strike. The latest 48th edition will be published in his September 2023.
“I am delighted to be joining TIFF during this exciting time of recovery and transformation. As a purpose-driven marketer and business development leader, I am honored by this unique opportunity to support a pillar of Canadian culture as our nation celebrates its 50th anniversary.” ” Freeze added in his statement.
Toronto also announced the promotion of Judy Lang, currently TIFF’s vice president of public relations and communications, to vice president of strategy, communications and stakeholder relations.
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