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Tower received two Diamond Awards from the American Credit Union’s CUNA Marketing & Business Development Council for its rebrand/new corporate identity and website. The Diamond Awards are the credit union industry’s most prestigious annual competition and represent the best credit union marketing campaigns in the nation.
Tower Federal Credit Union Receives Two CUNA Diamond Awards for Creative Excellence in Marketing
LAUREL, Md., March 27, 2024 (Globe Newswire) — Tower Federal Credit Union announced today that it has received two Diamond Awards from the CUNA Marketing & Business Development Council of American Credit Unions. Tower won in the Rebrand/New Corporate Identity category for its recent brand refresh, and he won in the Website category for its website redesign.
The Diamond Awards are the most prestigious annual credit union industry competition and represent the best credit union marketing campaigns of the year. Winners will be selected based on strategy, creativity, design and production, copy and communication, and results.
“Tower is dedicated to improving the financial security and well-being of our members,” said Tom Poe, Tower’s vice president and director of marketing and business intelligence. “I am extremely proud of our talented marketing team and honored to be recognized nationally for our efforts in support of our mission.”
The tower’s brand refresh in March 2023 included a new modern brand identity, logo and tagline. The refreshed branding spanned all Tower branches, digital channels, and member communications and marketing. The initiative, which also included a major advertising campaign and a new 30-second TV spot, achieved a 20% annual increase in both new members and new accounts.
In March 2023, Tower also launched a new website (towerfcu.org) with improved functionality and navigation, a mobile-first design, enhanced security features, and expanded financial education and resources.
This year’s Diamond Awards received a record 1,451 entries. Tower is one of four credit unions in Maryland to receive the 2024 Diamond Award.
For more information about Tower, visit towerfcu.org.
About Tower Federal Credit Union
Tower Federation Credit Union is a member-owned, nonprofit financial institution headquartered in Laurel, Maryland. Founded in 1953, Tower is one of Maryland’s largest federal credit unions with more than $4.5 billion in assets. The company provides a full range of financial products and services to over 225,000 members worldwide. With 12 branches in Anne Arundel, Baltimore, Howard and Prince George’s Counties and three in Fort Meade, we serve members in our local communities with online services and digital banking at towerfcu.org .
About American credit unions
America’s Credit Unions is the unified voice of America’s nonprofit credit unions and their more than 140 million members. America’s credit unions provide strong advocacy, resources and services to protect, empower and advance credit unions and the people and communities they serve. For more information about American credit unions, visit AmericasCreditUnions.org.
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CONTACT: Carla Keister Tower Federal Credit Union 301-497-7000 ext. 7144 carla.keister@towerfcu.org
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