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As Stanley Cup mania continues to sweep the nation, a new limited-edition item seems to be stealing the talk on Tumblr.
The quirky, cult-favorite grocery chain Trader Joe’s made a splash last week when it released limited-edition mini totes emblazoned with its logo for $2.99 each. This bag comes in his four colors and measures 11 inches long, 6 inches wide, and 13 inches tall, making it a smaller version of the chain’s popular traditional reusable totes.
RELATED: Trader Joe’s cashier goes viral for unexpected act of kindness
TikTokers have been recording themselves going to the grocery store to buy mini bags, which has become quite a challenge for some.
@valeriak Got it!! YAYYY #traderjoes #tote #totebag #bag #purse #foryou #fyp #shopping ♬ Original song – vale ?☝️
“I can’t lie, it was a little embarrassing waiting in line to buy tote bags,” she says, as the camera cuts to the line outside the door and an employee telling shoppers they can buy up to five bags per person. she said as she was told there was a bag limit.
Another video, which has been viewed more than 3 million times by TikToker Eleanor Kim, shows a large group of people waiting in line for workers to remove bags.
@elinorxkim This was so scary but I know I’m part of the problem too??♀️ #traderjoes #totebag #minitotebag #fyp ♬ Back up and dump it (dump truck) – GC Eternal & Kinfolk Thugs & TIME BOMB
“That’s absolutely insane. What do you need 15 mini totes for?” one person wrote.
Currently, this bag is being resold (both as a set and individually) at a very high price after being sold out in some stores.
On Tuesday morning, one eBay seller was selling a set of four totes (one in yellow, one in green, one in red, and one in blue) for a whopping $999, while another user was selling the same yellow tote We were selling a set of 10 tote bags. price.
The site also included other high-end items, including a four-piece set (one of each color) for $499 and a three-piece set for $400.
Related: Trader Joe’s president addresses self-checkout rumors
The company commented on the boom, noting that there were no advertising campaigns or promotions related to mini tote bags.
A Trader Joe’s spokesperson said, “Customers across the country found them at their neighborhood Trader Joe’s before we had any chance to promote them in any way.” CBS Money Watchthe company said it “does not endorse the resale” of any of its products.
Trader Joe’s did not immediately respond. Entrepreneur’s Request for comments.
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