Travis Kelce’s managers had plans to make him ‘world famous’

• Travis Kelsey’s business managers, Andre and Aaron Eanes, had plans to make him “world famous.”
• The brothers told The New York Times that they spent years developing Kelce’s brand behind the scenes.
• But one thing they didn’t expect was that he was dating Taylor Swift.

From winning the Super Bowl to hosting “Saturday Night Live,” Travis Kelce had a great 2023. But business managers say the NFL star’s surge in popularity was not sudden.

Kelce’s co-managers, twin brothers Andre and Aaron Eanes, told the New York Times there was a well-crafted business plan to make the Kansas City Chiefs tight end a household name.

“People say to me, ‘Well, it’s been a crazy year,'” Aaron Eanes told the Times. “People look at me funny when I say, ‘Actually, it’s not that crazy,’ because it’s easy when you have a plan, and we’re following that plan. ”

The Yeans first met Kelsey through his college roommate and always thought he had the potential to become a big star.

“He was always the life of the party,” Andre told the Times. “Everyone wanted to hang out with Travis.”

According to the Times, after being featured in Complex magazine in 2015, Kelsey was given the chance to appear on her own dating reality show. His manager was initially reluctant, but after considering ways to increase the NFL star’s profile, he eventually changed his mind.

That said, the Times reports that the Yeans have signed sponsorship deals for Kelce with companies not traditionally affiliated with the NFL, allowing them to build Kelce’s brand outside of football.

After Kelsey won the Super Bowl last March, she was cast on “Saturday Night Live,” and the 34-year-old was finally able to fulfill her childhood dream of hosting the show. The Times reported.

So Kelsey’s star began to rise as planned, but one thing happened last year that his manager couldn’t have predicted — Kelsey was dating Taylor Swift, according to the Times. That’s what it means.

“We positioned Travis to be world famous,” Andre said. “We didn’t know how it was going to happen, when it was going to happen, what would help take it further. But it was always a thought in the back of our minds. ”

While in college, the Eanes co-founded A&A Management, a sports media and marketing agency. The company’s other customers include Cleveland Browns cornerback Denzel Ward, soccer player and TikTok star Kyla Novak, and former NFL player Joe Haden.

According to A&A Management’s website, the company provides clients with services such as brand strategy, public relations, and intellectual property development.