[ad_1]
Perelel, a vitamin company founded by a female gynecologist and reimagining reproductive health, has closed a $6 million Series A funding round led by Unilever Ventures, Willow Growth, and Selva Ventures. The company has raised a total of $12.1 million in funding to date.
Who: Founded in 2020 by Alex Taylor, Victoria Tine Gioia, and Dr. Banafsheh Bayati, Pererel is founded by the first obstetrician-gynecologist to pioneer a new standard for supporting women at every stage of their reproductive lifecycle. vitamin company. The brand offers expertly formulated vitamins that deliver the right nutrients at the right time. In his three years he has launched 19 products. Started as a DTC subscription business, Perelel is now used by more than 250 clinics, Erewhon, Revolve.com, and FreePeople.com.
In addition to supplements, women become part of the Perelel community and have access to vetted, hand-picked, medically trusted resources and a built-in support network. The company’s board of directors is comprised of other obstetricians and gynecologists, maternal-fetal medicine specialists, reproductive endocrinologists, nutritionists, naturopathic physicians, and pediatricians.
why: With this latest round of funding, Perelel will continue to invest in research and development, expanding its team to develop new products to support women through additional life stages.
In their own words: “Women’s health remains a chronically underfunded, under-researched, and consequently underserved field. We saw an opportunity to support brands that offer high-quality, carefully targeted solutions for women. Since then, brands have resonated with and supported women through the various stages of their reproductive journey. We have consistently demonstrated the ability to do so.” Rachel Harris, Partner at Unilever Ventures.
Izzy Hemington, principal at Unilever Ventures, said: “We are delighted to continue our partnership with Victoria and Alex and are delighted to be part of Pererel’s position as a trusted authority for the growing women’s community. We remain excited about what the future holds.”
“As women in the healthcare industry, we strive to prove that we can do better for women by developing better products, supported by a mission to address major gaps in women’s health and research. , have actively opposed the status quo,” he said. Alex Taylor is co-CEO and co-founder of Perelel and a mother of two.
“As a rapidly growing women’s company and a medically founded company, we are able to leverage smart funding from partners with experience in consumer packaged goods and direct-to-consumer to help us improve our financial position. We are committed to building a business model that is socially responsible.” “We thought success meant the best raises and recognition, but that didn’t work out for us. We’re basically raising what we need to be successful for everyone, and that’s what we’ve done so far. We want to do a different business,” Victoria Sane Gioia added. She is the co-CEO and co-founder of Perelel, and soon she will be the mother of four children.
“As the only female obstetrician-gynecologist who founded a women’s supplement company, Pererel is committed to ensuring all women have access to medically backed care for micronutrient deficiencies. Some of the most vulnerable groups are pregnant and lactating women, mainly because they have a relatively high nutritional value.” They need vitamins and minerals and are susceptible to the harmful effects of deficiencies. It will be easier,” he added. Dr. Banafsheh Bayati, obstetrician-gynecologist, medical co-founder of Perelel, and mother of two children.
detail:
- Perelel has closed a $6 million Series A led by Unilever Ventures, Willow Growth, and Selva Ventures. This round brings the total amount raised to $12.1 million.
- The business has grown over 200%, with revenues more than doubling year over year and on the path to profitability.
- On average, approximately 3,500 Perelel capsules are consumed per hour, and in the past 12 months alone, the brand has sold approximately 31 million capsules, with a third of customers expecting their second or third pregnancy. I returned for prenatal support through.
- In 2022, Pererel completed a $4.7 million seed round led by Unilever Ventures.
[ad_2]
Source link
