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From humble beginnings navigating the complexities of the mortgage industry to his rise as a luminary in lead generation and growth consultancy, Gary Das’ journey is a masterclass in resilience and strategic evolution.
In this exclusive interview, we delve into the transformational milestones that have shaped his trajectory, including his pivot from relying on third-party leads to becoming an advocate of content marketing, and his strategic insights and lifestyle-centric business. Explore his mission to empower fellow entrepreneurs through practice. .
From when you first cut your teeth in the mortgage game to becoming a lead generation guru and growth consultant, give us an overview of your entrepreneurial journey.
I first joined the mortgage industry in 2003, and while working at several different companies, I realized that lead generation was a key issue in the sector. Around 2005, Money Supermarket was first launched and many brokers subsequently used it to buy leads via the platform.
In 2006, having helped my previous employer achieve a monthly turnover of £100,000 in the Bad Credit Mortgage Department, I was convinced that I could build a successful business and how to get leads, names and numbers. I told my dad that I knew but all I needed was a pound. By the start he was 2.5K. Thankfully he lent me the money.
I have since become self-employed, but from 2006 to 2015 I did no marketing at all and relied solely on buying leads from third-party companies. This meant they had to constantly rely on outbound calls to get inquiries, spending around £20,000 every month on low-quality leads and ultimately building a business that was hated.
The turning point came in 2015 when my bank said no to the mortgage I was requesting. I saw this as an opportunity to return to the mortgage department and focus solely on supporting the self-employed market, reducing the size of my loans. With a business of 15 staff and a focus on rebuilding the right way, he achieved a turnover of £750,000 with myself and my PA alone.
In January 2016, I used social media for the first time. By June 2016, I started creating my own advice-driven videos and in November 2016, I joined his Facebook Live for his 30 in 30 Days. Content To understand the value I was able to create for others through his marketing, I wrote his first book in 2017, “The Self Employed Mortgage Guide” and downloaded it in 2018. It has been released as an e-book.
I quickly realized that if I knew how to consistently generate quality leads, I could always build a business, and since 2016 I have been working on my own personal and professional journey learning lead generation, marketing, sales, and business development. We have invested heavily in professional development.
By 2019, as the mortgage broker industry started looking to me for help, I began coaching other brokers in the skills needed to build and grow their own businesses, and the growth of the service-based business sector. We have expanded our services to consulting.
Since then, I’ve started my own growth community, Success Circle, and have taught all my mentees and clients that there is a repeatable process to building a 6- or 7-figure business, and the main difference between the two is generation. It teaches you the quality of leads you receive and the level of leads you receive. You need to ensure that the resources within your business can support both.
A big aspect of your job is helping business owners build a fun and profitable lifestyle. Could you please explain how you do this?
When most people start and try to launch their own business, they often end up being too busy and 100% committed to the company, resulting in zero work-life balance.
I would teach all business owners to focus on their lifestyle first, think seriously about the level of personal income and profit they need to provide what they actually want, and then reverse engineer it. I am. This means taking the time to outline the required sales figures and breaking them down into sales and expenses to produce the desired end result.
What advice would you give to entrepreneurs who are hard at work right now with the intention of buying their dream home in the future?
Basically everything listed above, always start with the end goal in mind and make sure you always work with important questions in mind, such as: What does your dream home and lifestyle look like? How much profit and income do you need to achieve this? How many leads do you need to achieve this sales and profit level? ?
Overall, all business owners need to know their numbers and work strategically and logically rather than emotionally to achieve their ultimate end goal.
You’ve founded a business community and run a podcast that helps business people increase sales for their companies. What are some common concerns you hear about and how do you address them?
Over the years, it has become clear that there are six common problems and concerns that business owners and entrepreneurs have when scaling and growing their companies. These consist of:
- Lead generation: Most businesses rely too much on referrals and word of mouth and lack consistent leads generated each month. Without an impactful lead generation strategy, you can’t really grow your business.
- Lack of systems and automation: Many business owners struggle to implement clear and consistent systems and processes that drive business efficiency and scalability.
- Have a clear business growth strategy: Too many business owners get caught up in the day-to-day running of their business and fail to step back, look at the big picture, and implement a clear growth strategy.
- Financial Constraints and Cash Flow: Regularly reviewing monthly management accounts, budgets, and cash flow can ensure that your company has the financial resources to grow. We have not been able to consistently review and focus on this.
- Personal Confidence and Growth: It’s common for business owners to suffer from impostor syndrome and feel overwhelmed by the sheer amount of work they have on their plate. To overcome this, all business owners need to focus on their own confidence and growth, taking the time to really understand their numbers and finances while developing their leadership and delegation skills. there is.
- Time Management and Work-Life Balance: Everyone needs “me time,” but when you run a business, it’s difficult to maintain any form of work-life balance. However, this can happen if the business owner can sort out all her other five areas first.
Looking ahead to next year, are there any impending events, laws or economic concerns that will impact the UK business community that we should be aware of and prepare for?
Well, there’s obviously something going on in the political world with a big election coming up that could obviously impact small businesses. Although interest rates have come down, they are still volatile and the cost of living is still quite high.
Despite all this, I always say, “Control what can be controlled.” If you take consistent action and get better at marketing and sales, you won’t have to worry about immediate threats.
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